Contractor Marketing Tips & Articles – Marketing for Contractors
Below you will find useful tips and articles about online marketing and contractor marketing principles.
With so many big platforms in the world of online marketing, you need to stay current with all the players in motion. We talk a lot about Google here – but today we’re taking a break from that search engine Goliath to talk about another so-big-you-can’t-ignore-it company – Facebook. Facebook has been fighting the “fake news” stigma hard over the past few months, and a recent change to how they do business can affect how your content is being shared on your company’s Facebook page – specifically Facebook link preview changes.
One of the most important aspects of any business is maintaining positive relationships with clients. Operating with consistency and communicating effectively will yield a better experience for your customers, so from time to time, it’s a good idea to put yourself in the customer’s shoes to gather an objective sense of how your brand is perceived. Competing with corporate entities that allocate enormous brand marketing budgets can be tough if you’re running a small business. That being said, let’s take a look at a few simple ways to improve the impressions your clients receive during routine communication with these business communication do’s & don’ts.
Google has been hard at work with a bunch of new updates and offerings. Just a few weeks ago, we talked about Google Posts, Google Jobs, and Google Home Services – which got a lot of attention from contractors. This week, Google is rolling out another beta test to the public – Google My Business Messaging.
One of the quickest ways to lose a potential or current customer who has contacted you through email, or you contact through email is to use bad email etiquette. It is very easy to leave an unprofessional perception of you and your company simply by the way you write and respond to emails. The words you write will form an image of who you are in the mind of the reader. The reader cannot see the expressions on your face, or hear the tone of your voice to determine how you mean the communication. You may mean something one way, and if you said it in person, it probably would have been taken the way you expected. However, email readers are not in person and it is easy to mistake the emotion of the communication. It is easy to blow it with email without proper email etiquette.
Google has been busy! Whether it is growing projects like Google Home Services Ads or new developments like Google Jobs and Google Posts – Let’s chat about a few recent developments and expansions from the world of Google – and what that means for you, your business, and the contractor marketing industry.
If you are too busy to market and you want to grow your company, you are doing it wrong. Even in busy times, marketing and maintaining your business is incredibly important. Reeling in your marketing efforts when you are on top means that you won’t stay on top. Let’s talk about how to complete marketing tasks when you are busy at work.
Your website is your 24/7 salesperson. It never eats, it never sleeps; it is always there to represent you and your business…but is it doing a good enough job? Users on the web are constantly inundated with advertising. They know when they are being sold and their guards are up because of it.
So how can you cut through what your competitors have to say and fight to earn yourself a new customer. Let’s talk about 5 things you’ll find on every successful website and what you can do to make sure your website is doing its best.
Setting proper expectations is one of the best ways to avoid ill-will between you and a client. Bending the expectation into something you think the client wants to hear, but is not realistic, or simply setting a false expectation to get the job, can cause grave damage, especially in the digital age. Bad news about you and your company can spread very quickly.
Social media has become more important to the daily marketing routines and regular client interactions of businesses large and small. As far as contractor social media marketing is concerned –
let’s go over what you should (and should not!) be doing when representing your company online.
You’re excited about your new website going live, and today is supposed to be the day it launches. You wait around…but nothing happens. You still see your old site. What gives? At this point you may call or email us asking what the problem may be. Depending on whether or not you’ve provided us with all the information we need to put your website up on our servers, the answer is probably due to propagation.
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