March, 2012Archive for



Prepare For The New Facebook Timeline

Example Cover Photo And Profile Picture

Back in September of last year, Facebook announced a new look to profiles. They called it “Timeline”. And now, the new Timeline layout is coming to Facebook Pages for businesses and brands on March 30th. Here’s a few things to prepare yourself and your business page for Timeline.

New Profile Picture Size And Cover Photo

In an effort to make a clean design, Facebook has changed the profile size to a square photo and they encourage this to be your logo. Something that is directly connected with your company that is recognizable immediately to your fans. More Information »


Simple, But Powerful Marketing Tool

Thank you cards for contractorsIn today’s day and age, technology, gratification and reward is almost instantaneous. But, you’d be surprised how far a hand-written note can go when you actually take the time to write it and drop it in the mail vs. simply shooting a quick email. Mailing “Thank You” notes are so rare today; by showing your appreciation in this way, you will definitely be on someone’s mind. More Information »


5 Tune Up Postcard “Musts” During This Air Conditioning Season

Air Conditioning HVAC Tune Up CardEvery good heating and air conditioning company should begin setting up their annual tune up cards and creating their list. Seasonal tune up cards are cost effective method of marketing that can be very profitable. By completing your due diligence in these areas, your tune up card printing and  marketing efforts will have the potential to take your business to new levels.

If you do not plan to order your Air Conditioning Tune up cards through us, then please make sure to take these tips into consideration, when you are designing your tune up card.

 

1)A Bold Headline – The headline should explain in what you are offering. Many companies make the mistake of using their logo or company name as the largest aspect of a postcard, but the headline should be what you are offering to the homeowner. For air conditioning tune up cards, here are some beneficial headlines to use:

  • “Tune Up Time!”
  • “Time For A Home System Tune Up?”
  • “Don’t Sweat Your Air Conditioner This Summer!”

2) A Photo/Graphic That Supports Headline

3) Benefits – Use bullet points to explain the benefits of having a seasonal tune up, and the costs that can occur for negligence.

4) The Offer – Display price, discount or special for your tune up.

5) Call To Action – How do you want people to contact you? Phone number and your website should be prominent. Always direct people to what they need to do next.

Sending out seasonal tune up cards or reminders to your client base is an excellent way to keep that “top of mind” awareness with your clients as well as generate some additional revenue. If you would like to see some samples of our HVAC tune upcards, please visit www.footbridgemarketing.com