April, 2012Archive for
If you are a canvassing expert and cover your entire town or send high school kids to blanket the neighborhood where you are working or even use those fancy radius marketing tools, the U.S. Postal Service may have a more affordable solution for you. EDDM or Every Door Direct Mail is a new promotion rolled out by the US Postal Service that enables home improvement contractors to mail at an astounding 14.2 cents per postcard without even needing to have a mailing address.
With Every Door Direct Mail, you can reach homeowners in the area you want to work that matters most to your business: nearby neighborhoods. You don’t even need to know names or street addresses. You simply identify the neighborhoods you want to target, and your printed piece is delivered with the day’s mail to every address. More Information »
I know the battle that as a home improvement contractor you may have with getting involved with social media, but regardless if you use our social media management program, or do it yourself, here are just a few reasons you should be doing social media on a daily basis. If you need assistance, simply go back to our 3-3 Plan series, which will help you as well. Listed below are the reasons your home improvement company, regardless if you are a plumber or a custom home builder, why you should be doing social media every day:
- By communicating with your customers on a daily basis you are showing that you care about them
- Awareness! Staying in touch with your clients is important
- Your company can benefit from establishing an open forum for customer feedback
- Communication! Tell your clients your message, your services, advice them about home improvements, announce changes and display latest projects
- You know that your existing clients are more likely to use you again and refer other people.
- Feature one of your clients or a successful project or testimonial. This shows gratitude for having such wonderful customers and how well your services fulfill their needs
- Distinguishing your business from your competitors is beneficial
- It is beneficial to be seen as an expert in your industry
- Educated and informed customers make better customers
- Periodically advertise a promotion or special on your social media pages
- Retention! Through social media, your clients are reminded to purchase your services again in the future
- Promote and highlight your referral program
So make sure that throughout this year that your marketing plan consists of something that deals with social media and you will see the benefits for your company.
When it comes to social media management, it is very important to have one person in the office manage the overall management of your social media. That is not to say to have everyone contribute, but one individual should manage the overall of your social media strategy. Find someone in your office that is:
- Already using social media on a daily basis. You know the person. That person that posts their kids photos, comments on every news article and TV show.
- They should have a positive and optimistic personality
- Have 30 minutes or more a day to dedicate to your social media program
- Have complete understanding of your company missions, services, products and customer service procedures
The person who manages your social media does not have to be the owner of the company, or head of marketing, but they should be someone you can trust. They should be able to engage with people who post on your social media sites, as well as contribute to local pages and provide responses on their pages in order to generate interaction. More Information »
Well after laying out the morning and afternoon posts of our 3-3-3 plan in social media management for home improvement contractors, it is now time to discuss the last post of the day. Remember when it comes to social media posting, the most important aspect is to always ask a question about the post. The only way you will see success in your social media is to create activity and engage your clients and soon-to-be clients.
One major importance to social media, much like every other online marketing activity is to keep your marketing local. The first thing you do when you create your Facebook and Google+ pages is to simply begin following other local businesses. These can include other home improvement contractors, restaurants, accountants, realtors, theme parks, etc. This will help, not only with engagement but can increase the number of followers of your page. For your afternoon post try to post something local More Information »
In yesterday’s post about managing your own social media, we discussed the 3-3-3 plan on what to post in the morning as your first post of the day. Today, we are going to discuss what the best options for the afternoon posts are. Of course, you can always stray away from this model, and it is sometimes strongly suggested, to post some interesting company news like:
- Client testimonials
- Employee birthdays
- Completed project photos
But of course, you do not have those every day, and you still need to post those 3 posts per day on your social media pages. Here are some ideas and links to use for your afternoon posts:
Recipes – Its afternoon and many people are already thinking about dinner. Post a recipe in the afternoon. Here are some sites that you can use, or even better post some of your employee’s favorite recipes and meals, or some local and regional dishes:
Remember: Always ask a question when posting on your social networks. More Information »
If you are like me you hate social media… I have no use to share my personal business, nor my children for that matter, my dietary needs or how adorable my 2 year old looks in her pajamas, but I do understand that much like any other business opportunity, you market where the people are. And the people are online, at these social media networks.
Just ask your wife, your teenage son.
They are there, and thus your business should be there as well. So, much like every new technology that comes about, you need to utilize it, need to contribute, and you really, really do not want to….
I understand. I feel your pain. More Information »