May, 2013Archive for



Another Google Penguin Update Has Arrived

Google changes algorithm.

What is Penguin?

Google launched the Penguin Update in April 2012 to better catch sites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings. The Penguin update is a combination of Google’s Quality rater program as well as tweaks to their overall algorithm change. Unlike Google’s previous major algorithm changes that occurred on a quarterly basis, Penguin is more of a rolling algorithm change based on data that Quality Raters input into the algorithm. More Information »


5 Mistakes Contractors Make With Direct Mail Marketing

When it comes to direct mail marketing, contractors make some fundamental mistakes regardless if it is a flyer, door hanger or postcard. Direct Mail Marketing can be a very expensive in regards to marketing returns (1-2% is a positive return). So it is imperative that each marketing piece and campaign is done to perfection. Listed below are 5 common mistakes that contractors are making: More Information »


Google I/O 2013, New Google Products and Features, What It Means For Contractor Marketing

google-i-o-2013

There were lots of new fun tools and products that were unveiled during the Google I/O 2013 keynote, like Google Play Music All Access and development in game play services. Let’s take some time to filter through the three and a half hours of keynote content and get to what these new innovations and changes at Google mean for you and your contractor marketing.

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