October, 2014Archive for
Your brand, or the overall look and feel of your company, is important to retain top-of-mind awareness, even for smaller companies. By keeping your contractor marketing brand message simple, your message is more memorable and effective.
Powerhouse organizations, like Amazon, have been using customer metrics and data banks of information to customize user services, identify trends, and maximize profits. One company – BuildZoom – is taking big data and contractors to the next level, and you should be concerned if you haven’t been on your best behavior.
You invest your time and money into marketing efforts, online and offline, so it’s important to make sure you’re getting the best value for your advertising dollar. From business cards to billboards, all of your marketing efforts should drive two basic messages to your customers: 1) We are the people you need to contact when you need help with X service, and 2) Here’s how you can contact us when you need us. Having a catchy phone number and domain name is great so long as you’re not upsetting your NAP just to obtain them — but for now, let’s focus on five tips that help all contractors to make it easier for prospective clients to contact them and thus improve client contractor communication.