May, 2017Archive for



Contractor Social Media Marketing: Do’s and Don’ts

contractor social media marketing dos donts
Social media has become more important to the daily marketing routines and regular client interactions of businesses large and small. As far as contractor social media marketing is concerned –
let’s go over what you should (and should not!) be doing when representing your company online.
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Website Propagation Explained

website propagation
You’re excited about your new website going live, and today is supposed to be the day it launches. You wait around…but nothing happens. You still see your old site. What gives? At this point you may call or email us asking what the problem may be. Depending on whether or not you’ve provided us with all the information we need to put your website up on our servers, the answer is probably due to propagation.

So who do you call to get propagation resolved? Unfortunately, it doesn’t work like that. Propagation is a process that is out of our hands.
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Make It Easy To Review Your Business: Capturing Good (And Bad) Comments

Make It Easy To Review Your Business

The opinions that your customers express on the world wide web are potent, and the internet is ripe with opportunities for clients to review your business. The wrong review in the right place can cut down a small company. The right review can greatly improve your visibility on Google and grow your business. So how can you make sure that you get your clients to review your business in a positive light?

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First Impressions: The First Five Seconds

contractor first impressions
Whether you’re a young man arriving at a family’s doorstep to pick up your date for the Homecoming dance or a HVAC contractor starting seasonal maintenance – you’re both in the same boat. Within the first few seconds of seeing you and your marketing, your audience will make a decision about you. And whether you’re an acne-ridden teen or a well-mannered service tech – first impressions are important. Let’s take a look at where you prospective client may first run into you and the judgement call they may make about your business within the first few moments of knowing you exist.
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Time or Money: What Currency Are You Spending On Your Business

time or money spending on your business

All businesses must exert their resources every day to continue to operate and grow. When you think about your spending on your business, consider both your wallet and your watch before you make your decision.

Most contractor start-ups are not funded by venture capitalists, so how you spend on your company depends greatly on the stage of your business growth. If you are a fledgling company, you like have more time than money to spend, even if that means taking withdrawals from your time committed to friends, family, and sleep. If you have a few years on the job and a couple employees or vendors helping to grow your business, your success has dictated that you can spend more money to make money.

We’ve got some suggestions to help allocate your resources appropriately – to make sure you are spending your time and your money efficiently.

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