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About Aaron O'Hanlon

Aaron O’Hanlon is a marketing consultant with Footbridge Media , a marketing firm, specializing in the contracting industry. It is his mission to create awareness of marketing online to the home improvement industry, and to educate, inform and assist contractors on taking over their own online presence.

Here are my most recent posts

3 Reasons Every Contractor Should Be Using Email Marketing

Email Marketing for ContractorsEmail is an effective way for home improvement contractors to keep in touch with customers and bring in new business. It is a cost-effective solution that gives contractors the power to reach customers in a place most people visit every day – their email.

For as long as I can remember I have been a huge fan of email marketing as well as referral marketing, even more than search engine optimization.

Listed below are just a few reasons that every contractor should add email marketing into their arsenal. More Information »


Contractor Website Design Tip – Choosing Service Areas

choosing-service-areas_blogWhen planning your website and marketing strategy, determining your service area is a crucial aspect of this process. Where do you want to focus your business? Where are your clients located? What areas would you like to target to get more customers? More Information »


Better Marketing with Website Photos & Galleries

better-marketing-photos_blogOne of the easiest ways to help your online marketing efforts is to showcase your work through photos. While content is crucial when it comes to search engine optimization, images also play a big part in boosting your ranking. More than that, having the right amount of photos featured on your website will gain the attention of potential clients. More Information »


Enhance Your Online Marketing With Social Media

social media marketing for contractorsThere are many different ways of promoting your home improvement business to potential clients. Newspaper ads, radio promotions, and television commercials are some of the popular choices. But promoting your business thru these lines of media can cost a great deal of money. Being a small business owner you need to be crafty and find new ways of getting the attention of your targeted audience. Lucky for you the world of social media is free and an almost countless number of Americans are already plugged into it. You can use social media to promote your website, specials and discounts, recent projects, and reviews of your company. More Information »


How Contractors Should NOT Market Specialized Services

contractor marketing specialized servicesYou are an expert in your trade, so you probably offer a variety of specialized services. These services may seem like second nature to you, but to the layperson, the terms may be foreign and confusing.

Not to mention, it’s hard to search for something online if you’ve never heard of it before. While you may know to search for trenchless sewer repairs or wire brushed flooring , it is doubtful that many potential clients will. They are more than likely going to search for something simpler. More Information »


Domain Name Renewal Scams

Domain Renewal ScamsFrequently we get phone calls from clients in our contractor marketing program saying they received a noticed either by mail or email warning them that their domain name is about to expire, and included with the mail is an invoice promising renewal upon payment. They want to know if the notice and bill are legitimate. More Information »


How to Deal with Bad Reviews in 7 Steps

Bad Reviews

The old adage is when you do a good job and make a client happy, the client rarely spreads the word. However, if you have had the unfortunate opportunity of dealing with an unhappy client, whether justified or not, they will tell their family, friends, coworkers and because of the Internet, your name and/or your company can literally be trashed around the world quickly. More Information »


You Just Won Our Super, Duper Excellent Most Professional Contractor Award!!!

Award Badge Backlinking

Well it is that time of the year again.

All of our support department and account managers get bombarded with badges and awards that our clients receive from the large lead providers.

When you receive these badges which are presented in javascript, you will see that they lead away from your website to a different page.

Depending on your relationship with the company, we have seen that these links that go away from your site will actually lead to their directory of other contractors in your area.

The reason behind doing this is not to award you but to create a back link program that benefits their own site. More Information »


Why We Implemented An Application Process

Application for Contractors
For the past 12 years, if you were a small business or home improvement contractor you can simply go to our website, click GET STARTED and sign up for our marketing program.

In January of this past year, we have changed that.

Now each individual who wants to join our program needs to complete an application before we even consider working with that company.

Why would we do this?

In a time where every single contractor is bombarded with cold calls and spam emails about how they can promise the moon in regards to Google ranking and optimization, we at Footbridge Media have decided not do any marketing.

The reason we have an application process is because depending on the pre-existing online presence, optimization can take a long time due to issues that have already been created prior to Footbridge Media’s involvement.

We have no sales force, no advertising and actually in order for someone to be a client they have to go through an application process.

The one main factor that Google looks at in regards to local optimization, is Name, Address, Phone number (NAP). You can read more in detail at: Name, Address, Phone Number

12 years ago when Footbridge Media started we want to help contractors with their marketing. Most contractors at that time, didn’t even have a website. Nowadays, contractors have had several websites, have hired multiple marketing companies, which have caused more damage than good to their company’s online presence.

Unfortunately, there is no “silver bullet” or “quick fix”.

Our application process allows us to see the history and identify problems that may have occurred with the contractor over the years. Some issues that we have discovered:

  • Used marketing companies that insist on “tracking” numbers
  • Multiple websites using the same phone or address
  • Changed company name several times

If we find these issues, it may take a long time to clean up, and we believe that the potential client should be aware of this. The last thing we want is to take someone’s money and they do not believe they are getting value.

Managing our client’s expectations are very important and allowing them to know what to expect before they even sign up is a huge value for both our company as well as the client.

The Fastest Way to Generate Unique, Relevant Content For Your Contractor Website

Contractor Individual Projects

Ever since search engine optimization began (many, many years ago) content has always been the #1 reason for successful optimization. More Information »