Author Archive



About Chris Lonergan

Chris Lonergan is the President of Footbridge Media.

With a background in web design, print design, and online marketing, Chris is focused on providing quality marketing and business solutions in the construction and service industries - helping small business owners to more efficiently manage their company and grow their operations.

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Here are my most recent posts

Is Your Website Ready for Facebook Link Preview Changes ?

facebook link preview changes

With so many big platforms in the world of online marketing, you need to stay current with all the players in motion. We talk a lot about Google here – but today we’re taking a break from that search engine Goliath to talk about another so-big-you-can’t-ignore-it company – Facebook. Facebook has been fighting the “fake news” stigma hard over the past few months, and a recent change to how they do business can affect how your content is being shared on your company’s Facebook page – specifically Facebook link preview changes.
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Google My Business Messaging & The Future Of Business Communication

google my business messaging

Google has been hard at work with a bunch of new updates and offerings. Just a few weeks ago, we talked about Google Posts, Google Jobs, and Google Home Services – which got a lot of attention from contractors. This week, Google is rolling out another beta test to the public – Google My Business Messaging.

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Recent Developments At Google That May Affect Your Contractor Business

Google Home Services Ads, Jobs, Posts and How They Affect Your Business

Google has been busy! Whether it is growing projects like Google Home Services Ads or new developments like Google Jobs and Google Posts – Let’s chat about a few recent developments and expansions from the world of Google – and what that means for you, your business, and the contractor marketing industry.
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Too Busy To Market? Wrong!

Too Busy To Market? Wrong!
If you are too busy to market and you want to grow your company, you are doing it wrong. Even in busy times, marketing and maintaining your business is incredibly important. Reeling in your marketing efforts when you are on top means that you won’t stay on top. Let’s talk about how to complete marketing tasks when you are busy at work.
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5 Things You’ll Find On Every Successful Contractor Website

5 things successful contractor website

Your website is your 24/7 salesperson. It never eats, it never sleeps; it is always there to represent you and your business…but is it doing a good enough job? Users on the web are constantly inundated with advertising. They know when they are being sold and their guards are up because of it.

So how can you cut through what your competitors have to say and fight to earn yourself a new customer. Let’s talk about 5 things you’ll find on every successful website and what you can do to make sure your website is doing its best.

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Contractor Social Media Marketing: Do’s and Don’ts

contractor social media marketing dos donts
Social media has become more important to the daily marketing routines and regular client interactions of businesses large and small. As far as contractor social media marketing is concerned –
let’s go over what you should (and should not!) be doing when representing your company online.
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Make It Easy To Review Your Business: Capturing Good (And Bad) Comments

Make It Easy To Review Your Business

The opinions that your customers express on the world wide web are potent, and the internet is ripe with opportunities for clients to review your business. The wrong review in the right place can cut down a small company. The right review can greatly improve your visibility on Google and grow your business. So how can you make sure that you get your clients to review your business in a positive light?

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First Impressions: The First Five Seconds

contractor first impressions
Whether you’re a young man arriving at a family’s doorstep to pick up your date for the Homecoming dance or a HVAC contractor starting seasonal maintenance – you’re both in the same boat. Within the first few seconds of seeing you and your marketing, your audience will make a decision about you. And whether you’re an acne-ridden teen or a well-mannered service tech – first impressions are important. Let’s take a look at where you prospective client may first run into you and the judgement call they may make about your business within the first few moments of knowing you exist.
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Time or Money: What Currency Are You Spending On Your Business

time or money spending on your business

All businesses must exert their resources every day to continue to operate and grow. When you think about your spending on your business, consider both your wallet and your watch before you make your decision.

Most contractor start-ups are not funded by venture capitalists, so how you spend on your company depends greatly on the stage of your business growth. If you are a fledgling company, you like have more time than money to spend, even if that means taking withdrawals from your time committed to friends, family, and sleep. If you have a few years on the job and a couple employees or vendors helping to grow your business, your success has dictated that you can spend more money to make money.

We’ve got some suggestions to help allocate your resources appropriately – to make sure you are spending your time and your money efficiently.

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Throwing Money Away: Letting Customers Go With No Follow Through

Letting Customers Go With No Follow Through
Sometimes it takes being on the other side of the system for you to get some insight onto how to improve a service-based business. I recently had to find a company for air conditioning repair services. I was lucky enough to be referred to a great company — they were prompt with scheduling, fair with pricing, quick with service, and convenient to pay. But after the job was done – that was it. There was no follow through. They had wow’d me as a customer from a skill level standpoint, but I haven’t seen anything else from the company after the invoice was paid and the van drove off.

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