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About Chris Lonergan

Chris Lonergan is the President of Footbridge Media.

With a background in web design, print design, and online marketing, Chris is focused on providing quality marketing and business solutions in the construction and service industries - helping small business owners to more efficiently manage their company and grow their operations.

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Here are my most recent posts

Seven Ways To Implement Multi-Touch Marketing

multi-touch marketing
Marketing is a constant endeavor. It’s not just about getting in front of new people – it’s about getting in front of the people repeatedly. Multi-Touch Marketing is about presenting your company’s image and selling the benefits of using your business to prospective customers multiple times.

The “Rule of Seven” is the original multi-touch marketing. The idea is that the more often you get your message in front of a customer, the greater the chance you have on closing a deal. It’s why salespeople don’t take the first no for an answer. It’s why you see or hear the same commercials over and over again.

Your business marketing program should be well-rounded and cover a variety of mediums, with the ultimate goal of hitting multiple potential users in multiple formats.
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You’re In The Marketing Business, Whether You Like It Or Not

You're In The Marketing Business

Running a small business means you have to wear a lot of hats. If you are a sole proprietor or the owner/operator of a small crew, that means you have to do it all. Billing and payroll, training, supply orders, the whole nine yards. And that responsibility extends to how your business is presented to the world.

Don’t want to deal with that whole marketing thing? Too bad. If you operate a small business – then you’re in the marketing business too, whether you like it or not.

A business cannot rely solely on word-of-mouth or a single method of obtaining leads. You need to have a strategy with multiple fronts; and that involves active participation. Marketing can not be a set-it-and-forget-it endeavor. If you run a business, you must run a plan to actively market your business – even if you have an online marketing company working with you.
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DIY Contractor Marketing: Should You Do It?

DIY Contractor Marketing
I’m sure that a fair share of your emergency service calls start with “I found how to do this on YouTube, but then something went wrong.” While DIY’s gone wrong are great for your business, in the end – your client is taking a small scale problem and turning it into a bigger (more costly) mistake.

Why does your customer bother to DIY then? Because, to do-it-yourself-ers and DIY weekend warriors, there is a potential cost savings. Instead of paying a professional for their years of experience, it is possible to save a few bucks today. And sometimes, for some specific situations, they can get by.

The same is true for businesses. Thanks to the resources of the internet, there are ways to DIY contractor marketing and your overall business operations. The same potential pitfalls apply, too. Let’s talk about what you should and should not DIY – and some guidelines to help you decide what you should in your particular situation.
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Managing Your Business Social Media Presence: Personal & Work Activity

managing your business social media presence

Thanks to the internet, anything you or your business ever does now has the potential to live forever. Managing your business social media presence means keeping a hold on your personal and business social accounts. It doesn’t matter if you think you deleted it; it’s likely still out there somewhere. Nothing dies on the Internet – and that’s important to remember when your business exists in that same world.
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Mobile Devices & Marketing: Market Your Business Using Your Smartphone

market your business using your smartphone

With the ever increasing presence of smartphones in the hands of potential clients and contractors like yourself, are you taking full advantage of mobile technology? Let’s discuss a few ways you can best market your business using your smartphone.

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Make It Easy To Remember Your Name, Not Just Your Company

make it easy to remember your name
When people really get excited about working with a company, they usually aren’t preoccupied with your company name. Think about it yourself – when is the last time you had really good service anywhere – in a store, a restaurant, or by a service provider. It likely wasn’t that you were amazed to interact with that specific company – the wow factor was likely the person you worked with that went above and beyond the call of duty. Now what was their name…?

If you’re like most people, now that the moment is gone – so is the memory of the name.
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Is Your Website Ready for Facebook Link Preview Changes ?

facebook link preview changes

With so many big platforms in the world of online marketing, you need to stay current with all the players in motion. We talk a lot about Google here – but today we’re taking a break from that search engine Goliath to talk about another so-big-you-can’t-ignore-it company – Facebook. Facebook has been fighting the “fake news” stigma hard over the past few months, and a recent change to how they do business can affect how your content is being shared on your company’s Facebook page – specifically Facebook link preview changes.
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Google My Business Messaging & The Future Of Business Communication

google my business messaging

Google has been hard at work with a bunch of new updates and offerings. Just a few weeks ago, we talked about Google Posts, Google Jobs, and Google Home Services – which got a lot of attention from contractors. This week, Google is rolling out another beta test to the public – Google My Business Messaging.

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Recent Developments At Google That May Affect Your Contractor Business

Google Home Services Ads, Jobs, Posts and How They Affect Your Business

Google has been busy! Whether it is growing projects like Google Home Services Ads or new developments like Google Jobs and Google Posts – Let’s chat about a few recent developments and expansions from the world of Google – and what that means for you, your business, and the contractor marketing industry.
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Too Busy To Market? Wrong!

Too Busy To Market? Wrong!
If you are too busy to market and you want to grow your company, you are doing it wrong. Even in busy times, marketing and maintaining your business is incredibly important. Reeling in your marketing efforts when you are on top means that you won’t stay on top. Let’s talk about how to complete marketing tasks when you are busy at work.
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