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7 Digital Marketing Trends Every Contractor Should Be Aware in 2018

digital marketing trends for contractors in 2018

With the end of the year fast approaching, many contractors take the holiday time to recoup, regroup and evaluate how their past year was successful and what things they need to do to continue to grow their company.

As a marketing agency focusing on contractors and the home improvement industry, the latest changes to Google have been constant this past year. The buildup of Local Services (formerly home service ads), the growth of mobile searches and the push for internet security have led Google to two main objectives:

  1. How to make the most money on the basis of search results; and
  2. Provide the best experience and accessibility for users

 
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Constantly Building and Growing Your Marketing

a contractor growing marketing and improving his business

All of us understand the importance of continual education and constantly improving your skills as related to the technical performance of your business. Most of us understand the need to maintain and upgrade the physical equipment and tools of the trade that are used in your day-to-day operations. And again, a good number of us understand the importance of fostering and maintaining past customer relationships for the sake of positive top-of-mind awareness amongst other things …

So why would your growing your marketing be any different?
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5 Tips To Get Your Holiday Marketing Ready Ahead Of Time

holiday marketing
If you’re like most of us, you simply cannot stand that holiday displays come out earlier every year. But there is a reason why stores sell Christmas trees in September – It is important to get your efforts out ahead of the game. Even though there isn’t a turkey in the oven or snow on the ground yet, you need to get your holiday marketing ready ahead of time – and here are 5 ways that you can do just that.
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Seven Ways To Implement Multi-Touch Marketing

multi-touch marketing
Marketing is a constant endeavor. It’s not just about getting in front of new people – it’s about getting in front of the people repeatedly. Multi-Touch Marketing is about presenting your company’s image and selling the benefits of using your business to prospective customers multiple times.

The “Rule of Seven” is the original multi-touch marketing. The idea is that the more often you get your message in front of a customer, the greater the chance you have on closing a deal. It’s why salespeople don’t take the first no for an answer. It’s why you see or hear the same commercials over and over again.

Your business marketing program should be well-rounded and cover a variety of mediums, with the ultimate goal of hitting multiple potential users in multiple formats.
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You’re In The Marketing Business, Whether You Like It Or Not

You're In The Marketing Business

Running a small business means you have to wear a lot of hats. If you are a sole proprietor or the owner/operator of a small crew, that means you have to do it all. Billing and payroll, training, supply orders, the whole nine yards. And that responsibility extends to how your business is presented to the world.

Don’t want to deal with that whole marketing thing? Too bad. If you operate a small business – then you’re in the marketing business too, whether you like it or not.

A business cannot rely solely on word-of-mouth or a single method of obtaining leads. You need to have a strategy with multiple fronts; and that involves active participation. Marketing can not be a set-it-and-forget-it endeavor. If you run a business, you must run a plan to actively market your business – even if you have an online marketing company working with you.
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Mobile Devices & Marketing: Market Your Business Using Your Smartphone

market your business using your smartphone

With the ever increasing presence of smartphones in the hands of potential clients and contractors like yourself, are you taking full advantage of mobile technology? Let’s discuss a few ways you can best market your business using your smartphone.

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Make It Easy To Remember Your Name, Not Just Your Company

make it easy to remember your name
When people really get excited about working with a company, they usually aren’t preoccupied with your company name. Think about it yourself – when is the last time you had really good service anywhere – in a store, a restaurant, or by a service provider. It likely wasn’t that you were amazed to interact with that specific company – the wow factor was likely the person you worked with that went above and beyond the call of duty. Now what was their name…?

If you’re like most people, now that the moment is gone – so is the memory of the name.
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16 Do’s and Don’ts of Email Etiquette

16 dos donts email etiquette

One of the quickest ways to lose a potential or current customer who has contacted you through email, or you contact through email is to use bad email etiquette. It is very easy to leave an unprofessional perception of you and your company simply by the way you write and respond to emails. The words you write will form an image of who you are in the mind of the reader. The reader cannot see the expressions on your face, or hear the tone of your voice to determine how you mean the communication. You may mean something one way, and if you said it in person, it probably would have been taken the way you expected. However, email readers are not in person and it is easy to mistake the emotion of the communication. It is easy to blow it with email without proper email etiquette.

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Too Busy To Market? Wrong!

Too Busy To Market? Wrong!
If you are too busy to market and you want to grow your company, you are doing it wrong. Even in busy times, marketing and maintaining your business is incredibly important. Reeling in your marketing efforts when you are on top means that you won’t stay on top. Let’s talk about how to complete marketing tasks when you are busy at work.
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First Impressions: The First Five Seconds

contractor first impressions
Whether you’re a young man arriving at a family’s doorstep to pick up your date for the Homecoming dance or a HVAC contractor starting seasonal maintenance – you’re both in the same boat. Within the first few seconds of seeing you and your marketing, your audience will make a decision about you. And whether you’re an acne-ridden teen or a well-mannered service tech – first impressions are important. Let’s take a look at where you prospective client may first run into you and the judgement call they may make about your business within the first few moments of knowing you exist.
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