Currently Browsing Online Marketing



SEO Terminology & Basic Concepts To Better Understand Your Web Marketing

seo terminology
I certainly do not envy the amount of cold calls and marketing emails a small business owner receives. It’s a lot to digest. No later than one day after I signed up for my first domain name, I was bombarded with emails and phone calls offering to improve my business. They offered a variety of services from marketing to web design. All of this was extremely unwanted of course, yet the calls kept coming — and that’s just the way it is.

Understandably, clients often come to us with questions about their website’s performance. Sure enough, this happens because of high pressure cold calls, inflated SEO terminology, and misleading SEO reports. No one can escape it, but my hope is to alleviate some of the confusion and maybe even instill some peace of mind.
More Information »


Business Communication Do’s & Don’ts – Sent from my iPhone

business communication do's & don'ts

One of the most important aspects of any business is maintaining positive relationships with clients. Operating with consistency and communicating effectively will yield a better experience for your customers, so from time to time, it’s a good idea to put yourself in the customer’s shoes to gather an objective sense of how your brand is perceived. Competing with corporate entities that allocate enormous brand marketing budgets can be tough if you’re running a small business. That being said, let’s take a look at a few simple ways to improve the impressions your clients receive during routine communication with these business communication do’s & don’ts.
More Information »


Google My Business Messaging & The Future Of Business Communication

google my business messaging

Google has been hard at work with a bunch of new updates and offerings. Just a few weeks ago, we talked about Google Posts, Google Jobs, and Google Home Services – which got a lot of attention from contractors. This week, Google is rolling out another beta test to the public – Google My Business Messaging.

More Information »


Recent Developments At Google That May Affect Your Contractor Business

Google Home Services Ads, Jobs, Posts and How They Affect Your Business

Google has been busy! Whether it is growing projects like Google Home Services Ads or new developments like Google Jobs and Google Posts – Let’s chat about a few recent developments and expansions from the world of Google – and what that means for you, your business, and the contractor marketing industry.
More Information »


5 Things You’ll Find On Every Successful Contractor Website

5 things successful contractor website

Your website is your 24/7 salesperson. It never eats, it never sleeps; it is always there to represent you and your business…but is it doing a good enough job? Users on the web are constantly inundated with advertising. They know when they are being sold and their guards are up because of it.

So how can you cut through what your competitors have to say and fight to earn yourself a new customer. Let’s talk about 5 things you’ll find on every successful website and what you can do to make sure your website is doing its best.

More Information »


Website Propagation Explained

website propagation
You’re excited about your new website going live, and today is supposed to be the day it launches. You wait around…but nothing happens. You still see your old site. What gives? At this point you may call or email us asking what the problem may be. Depending on whether or not you’ve provided us with all the information we need to put your website up on our servers, the answer is probably due to propagation.

So who do you call to get propagation resolved? Unfortunately, it doesn’t work like that. Propagation is a process that is out of our hands.
More Information »


Mobile First: The Growing On The Go Search Market

growing on the go search market

The On The Go Search Market continues to grow – Google has acknowledged that over 50% of search queries around the world happen via a mobile device. So if your website doesn’t work for mobile users, it means your website doesn’t work well for the majority of internet users. You wouldn’t hang up on 50% of your customers calling your phone and you wouldn’t delete 50% of those lead generation emails from your website – so why would you ignore more than 50% of your potential customer pool by having a website from the pre-mobile era.

More Information »


SEO Spam Emails: Misleading Reports Sent By Salespeople

seo spam emails misleading reports
One of the things that is most upsetting to both online marketing companies and – well, pretty much anyone who has ever operated a website – is the amount of SEO spam emails you receive that come from “SEO Companies” trying to “fix your website”. Unless you are specifically being targeted as a sales lead – the overwhelming majority of these SEO emails are inaccurate and inauthentic.

Given that we operate multiple websites, we see a large number of these emails and reports come through. Let’s talk about why you really shouldn’t pay much attention to these sales tactics and what you should be doing instead.

More Information »


Maintain Customer Relationships with 4 Simple Tactics

maintain customer relationshipsIf you’ve run a business for any length of time, you know that finding new customers is difficult. New customer acquisition is more expensive and time consuming than customer retention. It would make sense, then, to maximize on your exposure and try to maintain customer relationships. Unfortunately, we find that many people do not do just that! You could be sitting on a gold mine – but if your existing customer contact information is sitting there collecting dust, you are letting it all go to waste.

Simple Tips to Maintain Customer Relationships

Luckily, there are a few simple ways to maintain customer relationships. Here are four simple ways to keep in touch with your existing client base and take advantage of the time spent capturing those customers and the years of skill development required to WOW those clients.
More Information »


Getting To Your Site Is Only The First Step: How Do I Get My Website To Convert

how do I get my website to convert

Search engine optimization, pay per click campaigns, social media, email marketing, and print materials can all get prospective clients to your website – but what they do when they get there is a whole other story. Improving your website conversion means having to consider many onsite factors (which ultimately extends to a few offsite factors as well).

How Do I Get My Website To Convert?

Converting website visitors to customers requires that your website’s call to action is clear and that your methods of contact are easy to access. Your website must demonstrate trustworthiness as a business and feature your experience in your industry. In the end, it is a combination of UX and UI (user experience and user interface) that will get visitors converting to customers.

More Information »