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Thanks to the internet, anything you or your business ever does now has the potential to live forever. Managing your business social media presence means keeping a hold on your personal and business social accounts. It doesn’t matter if you think you deleted it; it’s likely still out there somewhere. Nothing dies on the Internet – and that’s important to remember when your business exists in that same world.
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With so many big platforms in the world of online marketing, you need to stay current with all the players in motion. We talk a lot about Google here – but today we’re taking a break from that search engine Goliath to talk about another so-big-you-can’t-ignore-it company – Facebook. Facebook has been fighting the “fake news” stigma hard over the past few months, and a recent change to how they do business can affect how your content is being shared on your company’s Facebook page – specifically Facebook link preview changes.
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Social media has become more important to the daily marketing routines and regular client interactions of businesses large and small. As far as contractor social media marketing is concerned –
let’s go over what you should (and should not!) be doing when representing your company online.
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There are many different ways of promoting your home improvement business to potential clients. Newspaper ads, radio promotions, and television commercials are some of the popular choices. But promoting your business thru these lines of media can cost a great deal of money. Being a small business owner you need to be crafty and find new ways of getting the attention of your targeted audience. Lucky for you the world of social media is free and an almost countless number of Americans are already plugged into it. You can use social media to promote your website, specials and discounts, recent projects, and reviews of your company. More Information »
As a home improvement contractor, how are you using social media? Are you even using social media?
Social media gives you another chance to expand your brand’s image in people’s minds. It’s called exposure. If you are an expert home improvement contractor in your field, it provides you with a medium through which to share your expertise with a wider audience. Another facet to this is optimization (regarding search engines). Social media activity allows you, your brand, and your expertise to be indexed, crawled and searchable. The more engagement on your part, the more you will be found. More Information »
As a social media manager for Footbridge Media, I am constantly asked about easy tips and tricks for success as a contractor on Facebook. While the actual formula is somewhat hard to pin down, there are things that every home improvement contractor should be doing with their company Facebook Page to get the most out of it.
Attaining Facebook likes is no easy proposition, but in light of the fact that Facebook now shows business page posts to an average of only 2% of existing fans, increasing the number of likes is essential in ensuring a sizeable audience giving you a greater chance to generate leads.
To that end, Footbridge Media recently ran a promotion for Four Seasons Plumbing of Asheville, NC, a client and member of our social media program. The promotion was simple – for every like on the client’s Facebook page throughout the month of March, they would donate $1 to the local animal shelter. Keeping track of likes was as easy as noting the numbers at the beginning and end of the month.
So you have a Facebook page, some likes, you post here and there, but you just aren’t sure how to get traction with your audience to gain more fans and engagement. This pivotal point is where many businesses give up, leaving their Facebook page to “die”. This doesn’t have to be your fate! With a little time and effort your Facebook can become an effective marketing tool to reach more potential customers in your area.
Here are a few tips to help you organize and make the most of your Facebook marketing efforts.
On Tuesday, Facebook announced further changes to the news feed algorithm and who sees what. After determining that users react more positively to friend text updates than page text updates, this algorithm change will display more text updates from friends and display less text updates from pages.
Pinterest offers contractors a great outlet for getting more exposure to their portfolio and website. But how do you keep your pins from getting lost in millions of pins being shared day in and day out? Start with great photos and keyword-focused descriptions for your pins. Then, build up your following.
While a large number of followers will improve your web presence, it’s doesn’t have to be the ultimate goal for your Pinterest account. Reaching a wide audience and getting your company’s name out there is great; but repins and getting users to click the links attached to your pins should be what you’re aiming for, as this will generate more traffic to your website and improve your ranking.