2014: Marketing Resolutions For The New Year

What's Your New Year's Even Marketing Resolution For 2014?

It’s that time of year again. Time to take a look back at 2013, review your victories and losses, and regroup for an even better year. On behalf all the entire team here at Footbridge Media, we wish you a successful 2014 and a happy New Year!

But before we pop the champagne and sing Auld Lang Syne, let’s get our New Year’s Eve marketing resolutions set for the coming year.

Jumping On Board With Google Authorship

We’ve hammered away at Google Authorship before, but your online presence is much more than one website. Google Plus Authorship and AuthorRank are important to demonstrating your expertise in your specific field. Take a few minutes and follow our simple Google Authorship Guide to knock out this resolution early.

Unique Content Above All

The search engines of the world have grown increasingly more intricate, driving more need for unique content generation. Now that just about everybody has a mobile device in their pocket, snapping a few pictures with your smartphone camera on your next job site can be a great source truly unique content. By providing simple content such as employee news from your office or job sites, new work photography, or before and after pictures, you can help to keep your website and social media pages fresh. And speaking of social media…

Getting Social With Your Clients

We know that it can be difficult to run the daily operations of your business, and that you may not have time to utilize social media marketing for your company. But as people continue to rely on social networks for insight and advice, it is important to round out your online presence with social media activity that makes sense. Our social media specialists can take your business information and supplied content to maintain active social media profiles and converse with your customers.

Staying In Contact With Customers

Your client contact lists are a gold mine of data. You can thank clients for previous patronage, reach out to potential clients that have a unique interest in your services, and maintain top-of-mind awareness for your business. Our email marketing pros will help to create an email marketing program that flows with your current marketing and takes advantage of your client database.

What are your NYE Marketing Resolutions for 2014? Let us know in the comments, Facebook, Twitter, or Google Plus!

About 

Chris Lonergan is the President of Footbridge Media.

With a background in web design, print design, and online marketing, Chris is focused on providing quality marketing and business solutions in the construction and service industries - helping small business owners to more efficiently manage their company and grow their operations.

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  • Kreg Atterberry

    Google Authorship is all but dead for all of my accounts including two that you guys set up. Has been for about 3 weeks. I suggest you take this off your list.

    • Chris Lonergan

      Even with the growing pains that come with it, I still link Authorship is worth the effort.

      That being said, Google has recently cut back on the number of Authorship Rich Snippets displayed in search engine results pages. So while that benefit may not be tangible now, by regularly creating content associated with your Authorship account, you’ll increase your expertise in Google’s eyes. If and when Google Author rank will become a page ranking factor, getting on the bandwagon now gives you an early start. Worst case scenario, it’s only a few minutes worth of time to set up the account.

      Thanks for your feedback Kreg!

    • http://www.bluelightbulb.com/ Chris Lonergan

      Even with the growing pains that come with it, I still link Authorship is worth the effort.

      That being said, Google has recently cut back on the number of Authorship Rich Snippets displayed in search engine results pages. So while that benefit may not be tangible now, by regularly creating content associated with your Authorship account, you’ll increase your expertise in Google’s eyes. If and when Google Author rank will become a page ranking factor, getting on the bandwagon now gives you an early start. Worst case scenario, it’s only a few minutes worth of time to set up the account.

      Thanks for your feedback Kreg!