Summer Is Over – Get Ready For More Marketing

The End of Summer Marketing

Summer is over. Autumn is in the air. The kids are back at school. And some of your larger projects are ending and Air Conditioning begins swinging towards heating season. September always brings in the beginning of a setting up your end of the year marketing push. Listed below are a few ways contractors can boost their marketing in the last quarter.

Seasonal Marketing – As the weather changes, focuses change on people’s homes. If you are heating and air conditioning company, make sure to send out Tune-Reminder Cards. If you are a painting company, start focusing your marketing on interior paint projects or other services, like “snow plowing”.

Holiday Marketing – There are some good holidays coming up in the last quarter to market to your client base. But don’t wait until the day before. Get started now. Whatever you do with your seasonal marketing, don’t forget about the traditional fall promotions for Halloween (October 31), Veterans Day (November 11 each year), Thanksgiving (4th Thursday of November) and Black Friday (day after Thanksgiving) Get your marketing lined up now, so you will not lose out on these holiday marketing tools.

Take Inventory – Re-evaluate your marketing outlets and make sure to set up any announcements, launches or new marketing tools. This would include:

  • Social – Schedule your last quarter marketing with new photos, specials or services that you have done over the summer
  • Email Marketing – This is includes building your list, setting up welcome emails, thank you emails, newsletters, etc.
  • Build A Calendar – This is important to keep track of all the marketing holidays, deadlines and marketing events you have for the last quarter. Make a calendar of the holidays you would like to market. Halloween, Oktoberfest, Veteran’s Day, Thanksgiving, Christmas, etc.  Start making sure your calendar is updated now, before it’s too late.

Are you using any other tips or tools to help you out for the last quarter of 2013? Please share with us on the comments below or at our Facebook page.

About 

Aaron O’Hanlon is a marketing consultant with Footbridge Media , a marketing firm, specializing in the contracting industry. It is his mission to create awareness of marketing online to the home improvement industry, and to educate, inform and assist contractors on taking over their own online presence.