Miley Cyrus Marketing Lessons
If you didn’t know who she was before, you do now. Miley Cyrus’s recent VMA performance has been critiqued and analyzed by the media all week long. Let’s take a look at the pop star’s most recent live appearance and see if we can boil down the whole story to a few simple marketing lessons.
The Media Frenzy…
With radio, television, and social media coverage still ranting days after the initial performance, the buzz about Miley’s performance has been big. The controversial performer earned lots of new social engagement. The response by Twitter users during the performance was incredible, peaking at a little over 306,000 tweets per minute. (Compare that to 327,000 tweets per minute during the evening of the night of the 2012 Presidential Election). Digital sales and iTunes presales for Cyrus’s music have also grown by leaps and bounds since the event.
The Lesson: There’s No Such Thing As Bad Publicity
… and the Backlash
But her performance has also earned her a lot of criticism. Including backlash from the Parents Television Council and much of the “Hannah Montana” crowd, people have turned to social media to blast Miley Cyrus’s performance citing her status as a teen idol and role model for young girls.
The Lesson: There’s No Such Thing As Bad Publicity … To A Point. Is it worth losing members of your fan base to potentially gain new ones? Unless you’re a celebrity looking to revamp your career, keep to one simple message.
Maintaining Your Image
When you’re in the public eye, every word you say, action you take, or twerk you make has a direct impact on your brand, your image, and your reputation. While we hope that our contractors don’t take the streets in outfits like Miley’s, you still need to be aware of your company’s reputation. The actions of employees seen in company vehicles, posting on work or personal social media accounts, and uniformed employees in public areas, on or off the clock, will positively or negatively affect your company. This extends to your company’s social media accounts and your appearance on popular review sites like Yelp and Angie’s List.
The Lesson: Everything You & Your Employees Do, On or Off the Clock, Represents Your Brand and Your Image