Contractor Marketing Tips & Articles – Marketing for Contractors
Below you will find useful tips and articles about online marketing and contractor marketing principles.
Part of our full service online marketing includes a new contractor website build from the ground up. For new companies, that means a totally new domain name, writing, and photography is required. For companies that already have a contractor website, the idea of getting a new website is sometimes upsetting and off putting. Sometimes, the feedback sounds like…
- “But I already paid for Wix for 2 years!”
- “I paid my old web guy $5000 for this site just a few years ago”
- “I like how it works now, can’t you guys just fix this one?”
So the issue here is really two fold. 1) Why does Footbridge Media need to create a new contractor website, even if you have a pre-existing site and 2) What really is the value of your old contractor website?
Your contractor website is made up of many moving pieces. Any web company can throw up a site for you – but it takes some critical thinking and online marketing expertise to ensure your website is converting prospective users into leads and clients. Let’s go over 5 things that your contractor website gets wrong – and how to fix that.
The postcard has taken on new prominence as a kind of “anti-internet” agent. Homeowners are paying more attention than ever to postcards they receive in the mail, and are responding to offers at high rates.
87% of mail recipients claim to at least scan postcards that they receive. So it is very important that the design of the postcard.
When it comes to contractor postcard marketing, there are many factors to its success. Postcard marketing for contractors is an affordable marketing tool that gets directly into your customers hands.
10 Factors For Quality Contractor Postcard Marketing Design
Listed below are the 10 most important factors when it comes to a home improvement contractor and their postcard design.
- A Bold Headline – The headline should explain in what you are offering. Many contractors make the mistake of using their logo or company name as the largest aspect of a postcard, but the headline should be what you are offering to the homeowner.
- Bold Colors – If getting noticed is the primary goal of postcard design, it stands to reason that you would select bright, attention getting colors for your postcard design. In the sample design color can trigger emotion as autumn colors.
- Graphic or Photo That Supports Headline – A strong photo that details what the headline is stating.
- Benefits – Many contractors display a list of services or industry jargon. Instead always put a clear benefit for the homeowner.
- A strong Call to action on both sides of the card – How do you want people to contact you? Phone number and your website should be prominent. Always direct people to what they need to do next.
- A second headline on the back of the card which leads to call to action – Either your phone number or web address or both. Encourage quick action. Give homeowners a good reason to act now, perhaps a fast action bonus with a deadline.
- Offer or discount – Make sure that your offer has an expiration date, this way the homeowner may be more likely to use.
- Company Name and Logo
- Return address
- Contact information highlighted or in bold
Postcards can be an effective and affordable part of your contractor marketing program. So don’t let a lack of writing experience stop you from using them. View the latest in contractor postcard designs at: https://www.footbridgemarketing.com/collections/postcards
Marketing is a constant endeavor. It’s not just about getting in front of new people – it’s about getting in front of the people repeatedly. Multi-Touch Marketing is about presenting your company’s image and selling the benefits of using your business to prospective customers multiple times.
The “Rule of Seven” is the original multi-touch marketing. The idea is that the more often you get your message in front of a customer, the greater the chance you have on closing a deal. It’s why salespeople don’t take the first no for an answer. It’s why you see or hear the same commercials over and over again.
Running a small business means you have to wear a lot of hats. If you are a sole proprietor or the owner/operator of a small crew, that means you have to do it all. Billing and payroll, training, supply orders, the whole nine yards. And that responsibility extends to how your business is presented to the world.
Don’t want to deal with that whole marketing thing? Too bad. If you operate a small business – then you’re in the marketing business too, whether you like it or not.
A business cannot rely solely on word-of-mouth or a single method of obtaining leads. You need to have a strategy with multiple fronts; and that involves active participation. Marketing can not be a set-it-and-forget-it endeavor. If you run a business, you must run a plan to actively market your business – even if you have an online marketing company working with you.
I’m sure that a fair share of your emergency service calls start with “I found how to do this on YouTube, but then something went wrong.” While DIY’s gone wrong are great for your business, in the end – your client is taking a small scale problem and turning it into a bigger (more costly) mistake.
Why does your customer bother to DIY then? Because, to do-it-yourself-ers and DIY weekend warriors, there is a potential cost savings. Instead of paying a professional for their years of experience, it is possible to save a few bucks today. And sometimes, for some specific situations, they can get by.
The same is true for businesses. Thanks to the resources of the internet, there are ways to DIY contractor marketing and your overall business operations. The same potential pitfalls apply, too. Let’s talk about what you should and should not DIY – and some guidelines to help you decide what you should in your particular situation.
Thanks to the internet, anything you or your business ever does now has the potential to live forever. Managing your business social media presence means keeping a hold on your personal and business social accounts. It doesn’t matter if you think you deleted it; it’s likely still out there somewhere. Nothing dies on the Internet – and that’s important to remember when your business exists in that same world.
With the ever increasing presence of smartphones in the hands of potential clients and contractors like yourself, are you taking full advantage of mobile technology? Let’s discuss a few ways you can best market your business using your smartphone.
When people really get excited about working with a company, they usually aren’t preoccupied with your company name. Think about it yourself – when is the last time you had really good service anywhere – in a store, a restaurant, or by a service provider. It likely wasn’t that you were amazed to interact with that specific company – the wow factor was likely the person you worked with that went above and beyond the call of duty. Now what was their name…?
I certainly do not envy the amount of cold calls and marketing emails a small business owner receives. It’s a lot to digest. No later than one day after I signed up for my first domain name, I was bombarded with emails and phone calls offering to improve my business. They offered a variety of services from marketing to web design. All of this was extremely unwanted of course, yet the calls kept coming — and that’s just the way it is.
Understandably, clients often come to us with questions about their website’s performance. Sure enough, this happens because of high pressure cold calls, inflated SEO terminology, and misleading SEO reports. No one can escape it, but my hope is to alleviate some of the confusion and maybe even instill some peace of mind.
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