Contractor Marketing Tips & Articles – Marketing for Contractors
Below you will find useful tips and articles about online marketing and contractor marketing principles.
Whether your neck of the woods is starting to warm up or if there’s still snow on the ground, it’s time to get ready for the warm weather season. So even if it still doesn’t feel like Spring, it’s important to prepare your Springtime marketing materials and business plan to be ready to hit the ground running. Get your marketing in gear and “Go Green” to capture the moment!
When you’re at a customer’s home or business, you’re there to do work – not a photo shoot. But taking pictures of your work and documenting what you do for each job is essential if you want to market your business online.
Why You Should Be Taking Pictures Of Your Work
- It signals Google that your website is constantly updating itself, which is good for SEO, branding and marketing. It’s almost like a blog, except it’s much easier because you are already doing this work for money anyway; why not capitalize on your work further down the road?
- It widens your footprint on the Internet with consumable content; people love to look at things. Regularly adding collections of 10-20 photos to your website each time you finish a job gives people a reason to become more familiar with your business. Each job should have a page with photos that cover all stages of the job – the before, during, and after photos – accompanied by a description of what happened.
- You build a collection of valuable pages on your website which you can strategically share on Facebook, in emails, or with other online audiences. You can use these other channels to promote your work and drive traffic back to your site.
- You can use these project pages to instantly answer every customer’s question: “Can I see examples?”
If you’ve run a business for any length of time, you know that finding new customers is difficult. New customer acquisition is more expensive and time consuming than customer retention. It would make sense, then, to maximize on your exposure and try to maintain customer relationships. Unfortunately, we find that many people do not do just that! You could be sitting on a gold mine – but if your existing customer contact information is sitting there collecting dust, you are letting it all go to waste.
Simple Tips to Maintain Customer Relationships
Luckily, there are a few simple ways to maintain customer relationships. Here are four simple ways to keep in touch with your existing client base and take advantage of the time spent capturing those customers and the years of skill development required to WOW those clients.
Search engine optimization, pay per click campaigns, social media, email marketing, and print materials can all get prospective clients to your website – but what they do when they get there is a whole other story. Improving your website conversion means having to consider many onsite factors (which ultimately extends to a few offsite factors as well).
How Do I Get My Website To Convert?
Converting website visitors to customers requires that your website’s call to action is clear and that your methods of contact are easy to access. Your website must demonstrate trustworthiness as a business and feature your experience in your industry. In the end, it is a combination of UX and UI (user experience and user interface) that will get visitors converting to customers.
If you operate a business, you’re going to get questions. Sometimes you’ll get the same questions over and over again. To your industry, it is everyday stuff – the in’s and out’s of your job. But to a layperson, it’s all brand new. You probably have answered the same question 100 times over. “Why should I use this material?” “Why does it have to be done this way?” “What do you mean it costs that much?”
These questions can be a gold mine for you and your website. Answering common questions as presented by your potential clients lays the groundwork proving that you are an established industry expert – with the know-how and skill set required to get the job done well. Let’s think about a few ways that we can answer your client’s most common questions to build your brand.
A great marketing tool our clients tend to overlook is our monthly contractor email newsletter. It’s one of those “goldilocks” of marketing – it’s not too overbearing and it’s not too expensive. It’s just the right amount of regular communication with your customer base that keeps your brand and service out there in a cost effective manner. Not to mention, it’s one of those marketing tactics that’s been around since email started. While technology is constantly changing, this is one of those tools you can still count on today to help you out.
“How Do I Get My Contractor Business on the First Page of Google?” – We get asked this question a lot.
The answer is really simple; it takes hard work and cooperation among a group of experienced people with purposefully and uniquely varied skill sets.
Can anybody guarantee your contracting business can remain as the first search result on Google? No. Absolutely not. But if you follow the three guidelines below, keep at it, and communicate with your web team, you can certainly stack the odds in your favor to obtain and retain a top position on Google.
If you are your own boss in the construction industry, you likely started off in the field, worked your way up, and one day decided to hang your own shingle (roofing pun intended). Whether you’ve operated your own company for 10 years or 10 minutes, it is to remember that running a contractor business is vastly different from working a job.
Running A Contractor Business v Working A Job
- Business Management – Taxes, People, and Money
- Jobs Are Day-To-Day, Businesses Look To The Future
- Businesses Require An Investment: Time or Money
When you are looking ahead and crafting your business marketing plan, it is important to keep seasons and themes in mind. Equally important – it’s vital to stay in front of those timely marketing pieces, so that you will be ready to strike at the appropriate time.
We know that you are busy, so we’ll do our best to keep you ahead of the curve and make sure that you and your company can be at the ready with your marketing materials and strategy. This month, we’re talking Valentine’s Day Contractor Marketing.
Happy 2017! The holiday season is officially behind us. While all of your prospective clients are recovering from the additional costs associated with gift giving and party having – it’s time to inspect your business and make sure that you are ready to jump when the phones start ringing. Let’s discuss a few simple things to do now to get organized and prepare for a busy year – Here’s a simple contractor marketing check list to make sure that you’re ready to hit the ground running.
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