Contractor Marketing Tips & Articles – Marketing for Contractors
Below you will find useful tips and articles about online marketing and contractor marketing principles.
Setting proper expectations is one of the best ways to avoid ill-will between you and a client. Bending the expectation into something you think the client wants to hear, but is not realistic, or simply setting a false expectation to get the job, can cause grave damage, especially in the digital age. Bad news about you and your company can spread very quickly.
Social media has become more important to the daily marketing routines and regular client interactions of businesses large and small. As far as contractor social media marketing is concerned –
let’s go over what you should (and should not!) be doing when representing your company online.
You’re excited about your new website going live, and today is supposed to be the day it launches. You wait around…but nothing happens. You still see your old site. What gives? At this point you may call or email us asking what the problem may be. Depending on whether or not you’ve provided us with all the information we need to put your website up on our servers, the answer is probably due to propagation.
The opinions that your customers express on the world wide web are potent, and the internet is ripe with opportunities for clients to review your business. The wrong review in the right place can cut down a small company. The right review can greatly improve your visibility on Google and grow your business. So how can you make sure that you get your clients to review your business in a positive light?
Whether you’re a young man arriving at a family’s doorstep to pick up your date for the Homecoming dance or a HVAC contractor starting seasonal maintenance – you’re both in the same boat. Within the first few seconds of seeing you and your marketing, your audience will make a decision about you. And whether you’re an acne-ridden teen or a well-mannered service tech – first impressions are important. Let’s take a look at where you prospective client may first run into you and the judgement call they may make about your business within the first few moments of knowing you exist.
All businesses must exert their resources every day to continue to operate and grow. When you think about your spending on your business, consider both your wallet and your watch before you make your decision.
Most contractor start-ups are not funded by venture capitalists, so how you spend on your company depends greatly on the stage of your business growth. If you are a fledgling company, you like have more time than money to spend, even if that means taking withdrawals from your time committed to friends, family, and sleep. If you have a few years on the job and a couple employees or vendors helping to grow your business, your success has dictated that you can spend more money to make money.
We’ve got some suggestions to help allocate your resources appropriately – to make sure you are spending your time and your money efficiently.
Sometimes it takes being on the other side of the system for you to get some insight onto how to improve a service-based business. I recently had to find a company for air conditioning repair services. I was lucky enough to be referred to a great company — they were prompt with scheduling, fair with pricing, quick with service, and convenient to pay. But after the job was done – that was it. There was no follow through. They had wow’d me as a customer from a skill level standpoint, but I haven’t seen anything else from the company after the invoice was paid and the van drove off.
The On The Go Search Market continues to grow – Google has acknowledged that over 50% of search queries around the world happen via a mobile device. So if your website doesn’t work for mobile users, it means your website doesn’t work well for the majority of internet users. You wouldn’t hang up on 50% of your customers calling your phone and you wouldn’t delete 50% of those lead generation emails from your website – so why would you ignore more than 50% of your potential customer pool by having a website from the pre-mobile era.
Customer service is about making connections. The business to customer bond can’t be instantly created. Sometimes, a strong connection can be forged when a business goes above and beyond to satisfy a previously disgruntled customer. A feeling of trust can be instilled when businesses honestly take care of a customer’s well being in an opportunity where they could have easily been overcharged. While cleaning out a condensate line isn’t as profitable as an air handler replacement, when customers realize they have been treated with respect and dignity – that value over time + the boost to your reputation can have a much higher impact on your bottom line than that one single install.
However – just like any relationship, even the strongest trust and admiration cannot be maintained in silence. You have to constantly be working on your customer relationships to nurture them. Otherwise, if you never call or never write, they’ll forget about that one time you came to their house at 3am to fix that leaky pipe – They’ll just call the first plumber they find for their next project.
Running a small business means that you are constantly juggling your work and personal life responsibilities. Especially difficult when operating a small business is being able to take care of today’s tasks at hand while also looking out for the future growth of your business. Let’s discuss a few simple ways that you can try to maximize your time with a few productivity hacks and ideas to keep your business in order while keeping your sanity in check.
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