Contractor Marketing Tips & Articles – Marketing for Contractors
Below you will find useful tips and articles about online marketing and contractor marketing principles.
I cannot shout loud enough the benefits of responding to everything. If it’s an article you write for your blog, and someone leaves a comment, respond to that. Someone @replied to you on twitter? Respond. Emails that need to be dealt with, respond. There is something to be said about time management, but I’ll talk about that in the future.
Let’s take a look at some twitter statistics, shall we?
According to “Useful Social Media“, over 58% of people who have tweeted about a bad experience regarding a certain business have never received a response from that company they mentioned. But the majority of those people expect a response…..and what happens to their attitude towards that company if there is no response?
I recently did a workshop for remodelers here in my home state of Michigan.
Everyone that turned out received a document titled:
“30 Little Ways to Differentiate Your Remodeling Business”
It’s all about how to:
- Differentiate You From Your Competition.
- Be Remarkable.
- “WOW” Your Clients.
- Build A Business You Are Proud Of.
I’d like to offer you Free Instant Access to this document – simply click here to receive it (a PDF document will open.)
Enjoy! And be sure to take note of the “P.S.” I have at the end of the document…
Your presentation book is one of the most important tools that you should have in order to make a sale. When doing a presentation, albeit, an indoor air quality system or kitchen remodel, most homeowners will react better to visual aspects then your own words. Listed below are a few things that each and every presentation book should have:
Dependability is a rare quality. It is valuable because it is rare. Think of all the times you have been disappointed by lack of dependability, and you will find they are very frequent. I discovered this today when I had a doctor’s appointment, which was scheduled at 10am. When I got there, I waited 45 minutes before a nurse brought me from the waiting room to the patient room and then spent another 30 minutes waiting to actually see the doctor.
In the past six months there has been many changes over at Google, including Google Places, Google Panda and their launch of their new social network Google+. As a home improvement contractor managing all these changes can be time consuming and overwhelming, so I just wanted to give some tidbits and updates on what you need to know without having to dredge through all the information you may be hearing.
Google Places: It appears that Google Places is in a constant state of flux. From deleting reviews, to as of today, eliminating descriptions it appears that Google is revamping their Places section to coincide with their new Google+ network, which I will discuss further. They have eliminated third party review snippets that used to exist. Instead there are links to review sites.
Footbridge Media, the leading online marketing firm for home improvement contractors, has decided today to launch their Social Media Management program for clients in good standing. Today marks an unprecedented day for home improvement contractors who want a simple, effective and affordable way to connect with home owners and clients in their local area.
Ok. This article has nothing to do with bananas. It was more of an inside joke with our employees. But it does not make it any less important for contractors, and contractor marketing. Let me tell you about postcards, and postcard marketing. The postcard can be a very powerful marketing tool for contractors. Many of our clients use them throughout the year. The key is to set up the card to market effectively for you. Concentrate on a specific service or offer and not just your overall company.
One market that every contractor should be marketing to is the new homeowner. People who have just built or purchased a new home, are fully aware of the little nuances of their home. They may be new to the area, want to know a local plumber. They may have purchased the house with plans to remodel. Whatever the reason, you should be marketing to this group.
Footbridge Media, the leading online marketing firm for home improvement contractors, has entered into a strategic partnership agreement with BuyMax Alliance, LLC, the vendor management division of Clockwork Home Services. Clockwork is widely known for their marquee franchise brands as well as its affinity group Success Group International.
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