Contractor Marketing Tips & Articles – Marketing for Contractors

Below you will find useful tips and articles about online marketing and contractor marketing principles.


A Response Is Worth More Than You May Know

I cannot shout loud enough the benefits of responding to everything. If it’s an article you write for your blog, and someone leaves a comment, respond to that. Someone @replied to you on twitter? Respond. Emails that need to be dealt with, respond. There is something to be said about time management, but I’ll talk about that in the future.

Let’s take a look at some twitter statistics, shall we?

According to “Useful Social Media“, over 58% of people who have tweeted about a bad experience regarding a certain business have never received a response from that company they mentioned. But the majority of those people expect a response…..and what happens to their attitude towards that company if there is no response?

Read More »

About 

Aaron O’Hanlon is a marketing consultant with Footbridge Media , a marketing firm, specializing in the contracting industry. It is his mission to create awareness of marketing online to the home improvement industry, and to educate, inform and assist contractors on taking over their own online presence.




30 Little Ways To Differentiate Your Business

I recently did a workshop for remodelers here in my home state of Michigan.

Everyone that turned out received a document titled:

“30 Little Ways to Differentiate Your Remodeling Business”

It’s all about how to:

  • Differentiate
 You
 From
 Your
 Competition.
  • 
Be Remarkable.
  • “WOW” 
Your 
Clients.
  • Build 
A 
Business 
You 
Are 
Proud
 Of.

I’d like to offer you Free Instant Access to this document – simply click here to receive it (a PDF document will open.)

Enjoy! And be sure to take note of the “P.S.” I have at the end of the document…

About 

Have you requested Kyle’s Free Marketing CD yet? Kyle Hunt is the owner of Remodel Your Marketing and creator of The Excellence Club. After years of experience in the remodeling industry, Kyle now installs his proven and practical Marketing System for remodelers throughout the United States and is pleased to be a guest blogger for Footbridge Media.Kyle resides in Michigan with his wife, Sarah, and their two children, Thomas & Piper (#3 is on the way!) Follow Kyle on Twitter or Like Remodel Your Marketing on Facebook.




Is Your Presentation Book Up To Snuff?

Your presentation book is one of the most important tools that you should have in order to make a sale. When doing a presentation, albeit, an indoor air quality system or kitchen remodel, most homeowners will react better to visual aspects then your own words. Listed below are a few things that each and every presentation book should have:

1) Company Information – This includes associations, mottos, copies of insurance, business licenses, certifications, president bios, etc.

Read More »

About 

Aaron O’Hanlon is a marketing consultant with Footbridge Media , a marketing firm, specializing in the contracting industry. It is his mission to create awareness of marketing online to the home improvement industry, and to educate, inform and assist contractors on taking over their own online presence.




The First Thing in Being A Contractor Is Dependability

Dependability is a rare quality. It is valuable because it is rare. Think of all the times you have been disappointed by lack of dependability, and you will find they are very frequent. I discovered this today when I had a doctor’s appointment, which was scheduled at 10am. When I got there, I waited 45 minutes before a nurse brought me from the waiting room to the patient room and then spent another 30 minutes waiting to actually see the doctor.

Read More »

About 

Aaron O’Hanlon is a marketing consultant with Footbridge Media , a marketing firm, specializing in the contracting industry. It is his mission to create awareness of marketing online to the home improvement industry, and to educate, inform and assist contractors on taking over their own online presence.




Google Changes and How It Affects Contractors

In the past six months there has been many changes over at Google, including Google Places, Google Panda and their launch of their new social network Google+. As a home improvement contractor managing all these changes can be time consuming and overwhelming, so I just wanted to give some tidbits and updates on what you need to know without having to dredge through all the information you may be hearing.

Google Places: It appears that Google Places is in a constant state of flux. From deleting reviews, to as of today, eliminating descriptions it appears that Google is revamping their Places section to coincide with their new Google+ network, which I will discuss further. They have eliminated third party review snippets that used to exist. Instead there are links to review sites.

Read More »

About 

Aaron O’Hanlon is a marketing consultant with Footbridge Media , a marketing firm, specializing in the contracting industry. It is his mission to create awareness of marketing online to the home improvement industry, and to educate, inform and assist contractors on taking over their own online presence.




Prospect Packets – What Are You Using?

Prospect packetRegardless if you just gave an estimate, or they have already purchased,
every potential client should be receiving some form of prospect packet.

Read More »

About 

Aaron O’Hanlon is a marketing consultant with Footbridge Media , a marketing firm, specializing in the contracting industry. It is his mission to create awareness of marketing online to the home improvement industry, and to educate, inform and assist contractors on taking over their own online presence.




Footbridge Media Launches Social Media Management Solution For Home Improvement Contractors

social media for contractors
Footbridge Media, the leading online marketing firm for home improvement contractors, has decided today to launch their Social Media Management program for clients in good standing. Today marks an unprecedented day for home improvement contractors who want a simple, effective and affordable way to connect with home owners and clients in their local area.

Read More »

About 

Aaron O’Hanlon is a marketing consultant with Footbridge Media , a marketing firm, specializing in the contracting industry. It is his mission to create awareness of marketing online to the home improvement industry, and to educate, inform and assist contractors on taking over their own online presence.




Bananas And What They Have To Do With Contractor Marketing!

Direct Mail Marketing for ContractorsOk. This article has nothing to do with bananas. It was more of an inside joke with our employees. But it does not make it any less important for contractors, and contractor marketing. Let me tell you about postcards, and postcard marketing. The postcard can be a very powerful marketing tool for contractors. Many of our clients use them throughout the year. The key is to set up the card to market effectively for you. Concentrate on a specific service or offer and not just your overall company.

Read More »

About 

Aaron O’Hanlon is a marketing consultant with Footbridge Media , a marketing firm, specializing in the contracting industry. It is his mission to create awareness of marketing online to the home improvement industry, and to educate, inform and assist contractors on taking over their own online presence.




Contractor Marketing To New Homeowners

Marketing to New HomeownersOne market that every contractor should be marketing to is the new homeowner. People who have just built or purchased a new home, are fully aware of the little nuances of their home. They may be new to the area, want to know a local plumber. They may have purchased the house with plans to remodel. Whatever the reason, you should be marketing to this group.

Read More »

About 

Aaron O’Hanlon is a marketing consultant with Footbridge Media , a marketing firm, specializing in the contracting industry. It is his mission to create awareness of marketing online to the home improvement industry, and to educate, inform and assist contractors on taking over their own online presence.




Footbridge Media Enters into Strategic Partnership With BuyMax Alliance

buymaxFootbridge Media, the leading online marketing firm for home improvement contractors, has entered into a strategic partnership agreement with BuyMax Alliance, LLC, the vendor management division of Clockwork Home Services. Clockwork is widely known for their marquee franchise brands as well as its affinity group Success Group International.

Read More »

About 

Aaron O’Hanlon is a marketing consultant with Footbridge Media , a marketing firm, specializing in the contracting industry. It is his mission to create awareness of marketing online to the home improvement industry, and to educate, inform and assist contractors on taking over their own online presence.




1 19 20 21 22 23 24