Contractor Marketing Tips & Articles – Marketing for Contractors
Below you will find useful tips and articles about online marketing and contractor marketing principles.
The first step to forming a strategic alliance is to define who your “target market” is. Who in your area has tons of clients that most match the description of your ideal client?
Think about the other businesses your clients patronize – and which ones they don’t. For example, a good number of your clients might shop at a nearby golf supply store or moor their boats at local marina.
This special article is brought to you by one of Footbridge Media clients, Greg Woods of Lindley Heating & Cooling a professional Indiana HVAC Contractor.
For over thirty years I have dealt with people. First, in the restaurant business as a young man, and then in the technical service business. I spoken with thousands of people in that time and have had to develop a great ability to listen. You see what most people want is to be heard and to know that you are going to resolve the issue. The average client is so jaded from past experiences with customer service they have already decided that they will get nowhere with the first voice on the phone. This is a well deserved fear, because if YOU cannot solve the problem, get out of the way! That’s right, it’s just that simple. FIRST, listen to the client’s complaint. Take notes and only ask questions if you misunderstood the issue. NEVER give any excuse, let me repeat that, NEVER GIVE AN EXCUSE, even if this issue is outside of your ability to resolve at this stage. LISTEN, EMPATHIZE, and APOLOGIZE!!
One of the things that contractors ask our marketing consultants is what they can do to assist in their online marketing efforts. Since, our company believe’s that “Good Content Rules All“, the best thing for any Footbridge Media client is to do, is to write original articles.
Writing articles helps in a various ways from exposing your company and message to multiple online resources to providing your potential customers and clients as a proven expert in your field. Not only does writing articles provide original content that the search engines love, but having short, 300 word articles on your website will increase your organic traffic tremendously over time. The more you write, the more traffic you will get, thus generating more leads.
While most companies cite referrals as their most important source of business, ironically, most companies do nothing to stimulate or increase their flow of referrals. They simply sit back and wait for the phone to ring on its own. This has got to be one of my biggest pet peeves. When running a business, regardless if you are a contractor or not, your client base, is your best base when it comes to marketing.
For some time I have been hesitant about contractor’s outsourcing their social media services. It has always been my belief that social media is a direct connection to your clients and should be handled directly on what you are doing on a daily basis. What projects you are working on, testimonials, your local information. Also the thought of “How often do I want to hear from my plumber” keeps coming in my mind.
The rise of the biggest social network yet can’t be denied. Come on, there was even a major movie created about facebook that was released this past summer. The numbers are out, more than 500 million people worldwide are surfing facebook, writing on walls, sharing links, and hopefully, stumbling onto your site every once in awhile.
Facebook Boosts Traffic
I’ve talked about getting onto social networks a few times, and you’ll hear me speak of it again in the future much more, because these social sites generate traffic. Traffic to your website, traffic to your site that has information about what you do, and maybe even a service that you offer that will be beneficial to them, and more importantly, your site has ways to contact you if they find such a service. Traffic is great. And facebook has shown to be player in boosting traffic to your website.
We want to thank Kevin Lawrence of Fresh Coat of Columbus for his constant support of our marketing program, and being the 2010 Referral Rewards Client of The Year. For winning this contest, Fresh Coat of Columbus has received 2 full years of marketing service from Footbridge Media a savings of $3000!!!
What Fresh Coat of Columbus Says About Footbridge Media
“Footbridge has done wonders for my on-line presence. My business went from the 7th to 8th page to the 1st page after Footbridge took control and created our webpage. I did a lot of research prior to choosing Footbridge Media. Others wanted $1000’s and a long term contract and money up front. I could not have chosen a better outfit to build our on line presence. Bottom line, FB does what they say and they do it at a very affordable price.” Kevin Lawrence, Fresh Coat Columbus
There has never been so many mobile devices that have 24/7 access the web, and an increasing number of people are using their mobile phones to search online to find information and services. How do you tap into this audience?
Modern mobile devices have come a long way in a short amount of time, and they do their best to display your full website onto phones, but your current site is really designed for a bigger screen with a mouse and keyboard. And if you want to keep your visitor there, you need it to be easy to move around in for them to get the information they want from it.
Earlier I wrote about 3 rather quick things that you can do right now to help your business. One of those items was to get testimonials from previous customers for your potential customers to see. Let’s get into that a little bit more, but before I do, one quick thing. If you have testimonials already(in an email, on paper, in a Word Document, etc…) that are not displayed anywhere….get them on your website. It takes two minutes to get them up there or to send them off to your webmaster. Done. Now, read on to find out the importance of growing your testimonial list …
Can you answer this question correctly? Do you really know where people are coming from when they get to you? A great time management strategy is to find out where people are finding you the most(ex. your website, online advertising, print advertising, etc…) and squeeze as much juice as you can out of it. Here’s a few things that will help you with just that.
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