Contractor Marketing Tips & Articles – Marketing for Contractors

Below you will find useful tips and articles about online marketing and contractor marketing principles.


Why You Should Have A Monthly Contractor Email Newsletter

why you should have monthly contractor email newsletter blog

A great marketing tool our clients tend to overlook is our monthly contractor email newsletter. It’s one of those “goldilocks” of marketing – it’s not too overbearing and it’s not too expensive. It’s just the right amount of regular communication with your customer base that keeps your brand and service out there in a cost effective manner. Not to mention, it’s one of those marketing tactics that’s been around since email started. While technology is constantly changing, this is one of those tools you can still count on today to help you out.

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A variety of marketing and search engine optimization advice from the staff of Footbridge Media




How Do I Get My Contractor Business on the First Page of Google?

contractor business on the first page of Google

“How Do I Get My Contractor Business on the First Page of Google?” – We get asked this question a lot.

The answer is really simple; it takes hard work and cooperation among a group of experienced people with purposefully and uniquely varied skill sets.

Can anybody guarantee your contracting business can remain as the first search result on Google? No. Absolutely not. But if you follow the three guidelines below, keep at it, and communicate with your web team, you can certainly stack the odds in your favor to obtain and retain a top position on Google.

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A variety of marketing and search engine optimization advice from the staff of Footbridge Media




Why Running A Contractor Business Is Different From Working A Job

why running a contractor business is different from working a job

If you are your own boss in the construction industry, you likely started off in the field, worked your way up, and one day decided to hang your own shingle (roofing pun intended). Whether you’ve operated your own company for 10 years or 10 minutes, it is to remember that running a contractor business is vastly different from working a job.

Running A Contractor Business v Working A Job

  • Business Management – Taxes, People, and Money
  • Jobs Are Day-To-Day, Businesses Look To The Future
  • Businesses Require An Investment: Time or Money

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About 

Chris Lonergan is the President of Footbridge Media.

With a background in web design, print design, and online marketing, Chris is focused on providing quality marketing and business solutions in the construction and service industries - helping small business owners to more efficiently manage their company and grow their operations.

    Find more about me on:
  • googleplus
  • twitter



“Love Your Business” with Valentine’s Day Contractor Marketing

valentine's day contractor marketing

When you are looking ahead and crafting your business marketing plan, it is important to keep seasons and themes in mind. Equally important – it’s vital to stay in front of those timely marketing pieces, so that you will be ready to strike at the appropriate time.

We know that you are busy, so we’ll do our best to keep you ahead of the curve and make sure that you and your company can be at the ready with your marketing materials and strategy. This month, we’re talking Valentine’s Day Contractor Marketing.

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About 

Chris Lonergan is the President of Footbridge Media.

With a background in web design, print design, and online marketing, Chris is focused on providing quality marketing and business solutions in the construction and service industries - helping small business owners to more efficiently manage their company and grow their operations.

    Find more about me on:
  • googleplus
  • twitter



Getting Ready For A Busy Season: A Contractor Marketing Check List

contractor marketing check list
Happy 2017! The holiday season is officially behind us. While all of your prospective clients are recovering from the additional costs associated with gift giving and party having – it’s time to inspect your business and make sure that you are ready to jump when the phones start ringing. Let’s discuss a few simple things to do now to get organized and prepare for a busy year – Here’s a simple contractor marketing check list to make sure that you’re ready to hit the ground running.

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About 

Chris Lonergan is the President of Footbridge Media.

With a background in web design, print design, and online marketing, Chris is focused on providing quality marketing and business solutions in the construction and service industries - helping small business owners to more efficiently manage their company and grow their operations.

    Find more about me on:
  • googleplus
  • twitter



Contractor Marketing New Year’s Resolutions for 2017

contractor marketing new year's resolutions 2016_blog

The new year is quickly approaching, and many companies are rethinking their marketing strategies. Are you?

While the holiday season is winding down, people everywhere are thinking about 2017. And what is one of the most commonly practiced ways to ring in the new year? Sure, partying is at the top of the list. But regardless of what you do on the actual eve of the new year, you can count on people all across the nation to be making New Year’s resolutions. The trick is sticking to those plans. Have you prepped your contractor marketing New Year’s resolutions?

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About 

A variety of marketing and search engine optimization advice from the staff of Footbridge Media




Naughty & Nice List: Where Do Your Contractor Marketing Efforts Fall?

Does your contractor marketing plan put you on the naughty list?
Are you on Santa’s naughty list when it comes to contractor marketing and SEO? While Santa probably doesn’t care what you’re doing with your marketing plan this year, search engines like Google certainly do. So while you’re enjoying the holiday cheer, be sure to take a moment to evaluate your company’s marketing efforts.

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About 

Chris Lonergan is the President of Footbridge Media.

With a background in web design, print design, and online marketing, Chris is focused on providing quality marketing and business solutions in the construction and service industries - helping small business owners to more efficiently manage their company and grow their operations.

    Find more about me on:
  • googleplus
  • twitter



9 Things To Do With The Phone Book You Just Got

9-things-phone-book_blogWell it is that time of the year where homeowners and businesses receive one of the largest paperweights delivered straight to their door. At Footbridge Media, our postman actually offered us two if we wanted them. Reluctantly, we had to take the one.

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About 

Aaron O’Hanlon is a marketing consultant with Footbridge Media , a marketing firm, specializing in the contracting industry. It is his mission to create awareness of marketing online to the home improvement industry, and to educate, inform and assist contractors on taking over their own online presence.




Give Your Clients a Reason to “Shop” with You on Black Friday

Black Friday for ContractorsBlack Friday is quickly approaching, and people everywhere will be going into a shopping frenzy. Take a hint from the biggest retail marketing day of the year by providing your clients with some Black Friday specials.

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About 

Aaron O’Hanlon is a marketing consultant with Footbridge Media , a marketing firm, specializing in the contracting industry. It is his mission to create awareness of marketing online to the home improvement industry, and to educate, inform and assist contractors on taking over their own online presence.




The Handy Guide To The Contractor Selfie

contractor selfie guide
In a world dominated by Snapchat, Instagram, Twitter, and Facebook (and probably some other new social media platform start-up that’s gained popularity since you’ve started reading this blog post) – you can’t not know what a selfie is. While the contractor selfie hashtag is seldom used – as of October 2016, #selfie has been used publically over 270 million times on Instagram alone. While millennials stereotypically take the most selfies, it doesn’t mean you can’t get into the game – it’s time to start with your first contractor selfie. If there is one more tool you should add to your truck mounted tool box this year – maybe it should be a selfie stick!

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About 

Chris Lonergan is the President of Footbridge Media.

With a background in web design, print design, and online marketing, Chris is focused on providing quality marketing and business solutions in the construction and service industries - helping small business owners to more efficiently manage their company and grow their operations.

    Find more about me on:
  • googleplus
  • twitter



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