Contractor Marketing Tips & Articles – Marketing for Contractors
Below you will find useful tips and articles about online marketing and contractor marketing principles.
The new year is quickly approaching, and many companies are rethinking their marketing strategies. Are you?
While the holiday season is winding down, people everywhere are thinking about 2017. And what is one of the most commonly practiced ways to ring in the new year? Sure, partying is at the top of the list. But regardless of what you do on the actual eve of the new year, you can count on people all across the nation to be making New Year’s resolutions. The trick is sticking to those plans. Have you prepped your contractor marketing New Year’s resolutions?
Are you on Santa’s naughty list when it comes to contractor marketing and SEO? While Santa probably doesn’t care what you’re doing with your marketing plan this year, search engines like Google certainly do. So while you’re enjoying the holiday cheer, be sure to take a moment to evaluate your company’s marketing efforts.
Well it is that time of the year where homeowners and businesses receive one of the largest paperweights delivered straight to their door. At Footbridge Media, our postman actually offered us two if we wanted them. Reluctantly, we had to take the one.
Black Friday is quickly approaching, and people everywhere will be going into a shopping frenzy. Take a hint from the biggest retail marketing day of the year by providing your clients with some Black Friday specials.
In a world dominated by Snapchat, Instagram, Twitter, and Facebook (and probably some other new social media platform start-up that’s gained popularity since you’ve started reading this blog post) – you can’t not know what a selfie is. While the contractor selfie hashtag is seldom used – as of October 2016, #selfie has been used publically over 270 million times on Instagram alone. While millennials stereotypically take the most selfies, it doesn’t mean you can’t get into the game – it’s time to start with your first contractor selfie. If there is one more tool you should add to your truck mounted tool box this year – maybe it should be a selfie stick!
There is a huge difference between having a website that’s just floating out there in the world wide web and creating an effective website that serves your marketing strategy. While there are countless variables that can go into building a website, we’ve boiled it down to a six key factors you should focus on to help you achieve your marketing goals:
So, you’re paying for a website. You want to get the most out of it, right? Plus, you want it to be YOUR website. You have specific ideas in mind from the color scheme to the images and words on each page. And let’s face it – the design is the fun part! Much like decorating a home, it’s your chance to express yourself in a variety of ways. Unfortunately, your personal preferences could be damaging your marketing strategy.
It is almost that time of year as the holiday season will be here before you know it. After all, marketing to our clients is our core importance in business throughout the year. Touching base with your client base on a regular basis is much better then marketing to a cold list. A simple and cost-effective way of keeping the name of your home improvement business on the top of minds to potential customers is sending seasonal “Holiday Cards” or postcards.
Many Americans today have their own email accounts, maybe even two or three different accounts. So, why does it matter if you use your personal email to conduct your business? One of the biggest problems with the internet today is anonymity. Anyone can create an email account on Yahoo, Gmail, Hotmail and more. When a person creates one of these email accounts, they can be anyone they want to be and say whatever they want. So, how can your potential clients trust an email from a personal email account? Your best bet is to have an email account that carries your website address. This way when you are sending out your initial contact email, it carries more trust. Having a business email account will promote: Professionalism, Credibility, Brand Awareness, Customization, and Dependability.
Email is an effective way for home improvement contractors to keep in touch with customers and bring in new business. It is a cost-effective solution that gives contractors the power to reach customers in a place most people visit every day – their email.
For as long as I can remember I have been a huge fan of email marketing as well as referral marketing, even more than search engine optimization.
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