Google Authorship Guide: Step-By-Step Tutorial For 2013

We’ve talked here before about the perks of Google Authorship, most notability that lovely little image in your Google Search Engine Results page that help to separate your page from the competition and improve your click through rates. Today, we’ll go through a quick step-by-step tutorial to guide you through the process.

Guide To Google Authorship 2013

1. Create a new or Sign In To G+ Account

Setting Up Google Account
Whether you need to create a new account of if you have a current account on which you would like to enable Authorship, it is important to take a look at your current profile and make sure it is ready for authorship.

Authorship doesn’t work for companies, you need to be a living and breathing human. For starters, your profile name must have your ACTUAL full name. Not a business name, not initials, but the name you use in the real world. Your profile image needs to be a clear headshot. Don’t obstruct your face with sunglasses or a hat. You can’t use that lovely picture of you and your spouse. Your image must be focused on your face, properly filling the majority of your profile picture. Google has some pretty amazing power behind its photo scanning abilities, so if you put in your company’s logo or mascot, authorship just won’t work.

2. Add Contributor Link to the About Section of your G+ Profile

Once you’ve got profile in order, it’s time to start the Authorship process. After you log into your G+ Account, visit your profile page (which can be done easily by visiting https://profiles.google.com)

Click on the About Tab

About Tab

Scroll Down To “Links” and click on “Edit” in blue in the bottom of that section

links-edit-button

In the “Contributor To” section, click on “Add custom link” in blue. In the “Label” Section, add your company’s name. In the “URL” section, enter the full web address of your company’s web site, starting with “www”.

Contributor Section

Click the blue “Save” button to save all changes

3. Visit Google Authorship Page

After adding the contributor link and while still signed in to your G+ account, visit https://plus.google.com/authorship to help link your profile to your content.

Authorship Page

Under step number 4, enter the email address with your domain name. If you’re enrolled in our services and you don’t already have one, you can email our support staff ( support [at] footbridge media [dot] com ) and we’ll create one. This domain of your email address, or the part after the @, must be your website’s domain, not any other ISP or mail provider.

4. Tell Us You’re Done!

If you’re already a Footbridge Media client, just let us know you’re all done and we’ll do the rest! Once you complete this process, let us know by emailing our support staff with your G+ ID number.

The easiest way to get your full G+ account information is to visit https://profiles.google.com when signed in to your Google+ account. Copy your browser’s address bar and include that information as well as your company name when you email us at ( support [at] footbridge media [dot] com )

Steps 1-3 essentially create one half of the bi-directional link to verify authorship. You’ve built the part that points your G+ account to your website. We’ll take care of the part that points back to your G+ account, completing the loop and letting Google know it is okay to associate your authorship with that content.

Manually Link Content To Your G+ Profile

If you don’t have an account with us and you’re working on your own, you’ve got a little more leg work to complete the loop. While the simple email verification may work, it’s best to cover all your bases. Authorship should be completed by linking your content to your Google+ profile. For most users, who will not have other users writing unique content and blog posts, adding a simple code snippet with the href of an anchor tag to the footer of each page will ensure that your Authorship is connected.

href=”https://plus.google.com/[profile_ID_number]?rel=author”

where [profile_ID_number] is long number in your address bar when you visit https://profiles.google.com when signed in to your Google+ account.

The Waiting Game

After all the pieces are in place, it’s time to test the Authorship loop and wait for Google’s blessing. To test and see if authorship will work properly, visit Google’s Rich Snippet Testing tool and enter the full web address for a page that has the authorship code snippet. Any red text will highlight problems, while green text lets you know that authorship is crawlable. You can also test your email verification efforts from Step #3 above.

 

Google Authorship Testing

 

Whenever you do a Google search to check on your Authorship, it is important to disable personalized search settings. In rare cases, changes can take effect on the same day. Other clients wait for weeks before see the change go into effect.

Have you set up your authorship? How long did it take you? Are you influenced by search results with the Authorship image? Let us know in the comments, Facebook, Twitter, or Google Plus!

About 

Chris Lonergan is the President of Footbridge Media.

With a background in web design, print design, and online marketing, Chris is focused on providing quality marketing and business solutions in the construction and service industries - helping small business owners to more efficiently manage their company and grow their operations.

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