Google+ Now Incorporated Into Search: What Are You Doing?
Google is going all-in with social, and you have to wonder how this will affect your home improvement business. In the past few months, I have warned that this day would be coming and have been encouraging our clients to create their own Google+ pages or join our social media management program. Google has deepened its commitment to mix personal content into its algorithmic search results early last year and now is incorporating its own social network to mingle with its algorithmic search results. The new “Search, plus Your World” feature looks through your Google+ profile for relevant things shared with you, things your friends shared, or other relevant pages and profiles, and integrates them into your search results even if they’re privately shared only with you.
The issue is that we have discovered that you will begin to see search results, of Google+ people you may not have associated with but who have selected you as someone that may be interested in their posts. (This may be a glitch that will be fixed in the future). For now I am telling you if you are currently not in Google+, please do so today.
Here are some links to help you create a Google+ PageSocial Media Examiner
We will discuss in future posts how to promote your Google+ page and target actual search results.