Why Electricians Should Be Using Pay-Per-Click
It’s not all about SEO you know. Electricians often forget the value that pay-per-click (PPC) advertising can bring to them, and most importantly how immediate it is. Pay-Per-Click advertising for your electrician website is the most cost effective and efficient way for potential clients find you, and ensure that you stand out first among your competitors. As any other service contractor understands leads that come to your website convert at an higher rate for service calls than any other type of contractor. So by implementing a PPC strategy you are helping increase the number of phone calls and leads from your website.
Even if your electrician website is doing well organically, implementing a PPC strategy will allow your company to dominate the 1st page of Google by appearing multiple times, giving you a higher chance of obtaining a lead. Also if there are keywords that you currently do not rank organically, a PPC strategy will allow you to appear for these terms. And with thousands of potential electrician terms, and services, there are many reasons to implement this marketing tool. Furthermore, with PPC you can extend your website’s reach into towns and cities that you currently do not rank for organically. Putting your website front and center in new markets.
4 Reasons Why Pay Per Click Works For Electricians
It’s Local – The internet is a big place, but your pay-per click campaign will be custom built for the areas you want to target. You won’t be spending money putting your ad in front of people in Chicago if you’re in Miami; only people in Miami will see your ad. You also can tailor your campaign down to specific zip codes within a town you want to target. How much are you spending per lead right now? Are you spending your marketing dollars on yellow pages, direct mail, tv? If you are, then you will be happy to know that pay-per-click campaigns can reduce your lead costs. Electricians often don’t realize that they can create a Pay-per-click campaign around their keywords,, their location, and their service area and affordably reach their target market, thus generating leads.
High ROI – Through the years of managing pay-per-click for contractors, Footbridge Media has discovered that electricians and plumbers receive the highest ROI when implementing this form of marketing. The combination of thousands of beneficial keywords, along with a client base looking for instant repairs, provides a marketing tool that can be implemented quickly and at a excellent cost per lead.
Instant Results – Organic optimization dominates the search engines but, it can take time to achieve. Most electricians simply do not have the time to wait for leads. This is where pay-per-click advertising can solve your need to get the phone ringing fast. As soon as your PPC campaign has been built up, your ads start appearing to potential customers. This is a good way to increase your revenue, or keep it steady, while your organic web marketing efforts build.
Complete Control – The good thing about pay-per-click for electricians is that you have complete control. You know how much each lead costs and you control the spending. PPC is one of the only marketing efforts that can provide detailed measurable results.
How Do I Get Started?
Easy. Simply sign up by clicking the sign up image below. Upon sign up, you will receive the Footbridge PPC Program start up packet at the email you provide during the sign up process. Once we receive that packet back from you, we will start building your campaigns.
How Much Does it Cost?
The Footbridge PPC Program is only $225 per month and includes all of the services listed here. Plus, for a limited time the first month of service is only $49. As always with Footbridge, there are no contracts, no sign up fees and no campaign build out fees.