What is PPC with Google Adwords?
Pay per click (PPC) advertising is one of the easiest and fastest ways to generate traffic to your website. Google Adwords is Google’s PPC platform and due to Google overwhelmingly dominate share of Internet search, the largest platform to operate a PPC campaign within.
How does PPC on Google Adwords Work?
Upon signing up for the Footbridge PPC Program, you will be sent a packet including a questionnaire for us to better understand your PPC goals. This will allow us to construct campaigns specific to your services and the location your services are performed. The goal is to ensure that your ads are only displayed to those Internet users searching for relevant terms from locations that you provide service too. Google Adwords allows for a lot of control. Meaning, we will configure your ad campaigns ads to appear only to people searching in a particular city, region and for a particular service in that area. This is done by keyword use or by keyword use and geotargeting.
When people search on Google using one of your keywords, your ad may appear next to or above the organic search results. This allows you to advertise to an audience that’s already interested in your services and people can simply click your ad to go directly to your website.
How Much Does it Cost?
Google AdWords is the most popular form of pay per click advertising for small businesses, in part due to Google’s popularity and market share, but also because it allows you to control your expenses by setting daily maximums for each ad campaign.
The cost for each click depends on how much you are willing to bid for the keyword, and partly on your "Quality Score". The higher your bid and the higher your Quality Score, the better chance you will have of seeing your ad listed at the top of the PPC ads displayed within the search results page. Proper campaign management, landing page construction and advertising copy all play a part in your Quality Score and the ultimate cost paid per click. That is where Footbridge Media comes in. As the Footbridge PPC Program is only for Footbridge Media clients, we can guarantee landing page construction, conversion coding, ad copy and ongoing campaign management all under one roof.
The Footbridge PPC Program will maximize your AdWords campaigns return on investment (ROI) generating relevant sales leads brought to the right landing page. All you need to do is handle the clients.
How Do I Get Started?
Easy. Simply sign up by clicking below. Upon sign up, you will receive the Footbridge PPC Program start up package at the email you provide during the sign up process. Once we receive that package back from you, we will stat building your campaigns.
How Much Does it Cost?
The Footbridge PPC Program is only $225 per month and includes all of the services listed here. Plus, for a limited time the first month of service is only $49. As always with Footbridge, there are no contracts, no sign up fees and no campaign build out fees.