What is Retargeting?
Retargeting (or remarketing as Google refers to it) allows you to show ads to users who’ve previously visited your website as they browse the Internet. It is a very powerful tool to keep your brand in front of people who have previously visited your website.
How does it Work?
To implement remarketing, the pages of your website are "tagged" with code that gets stored in the web browsers of your website visitors. Once your targeted list reaches 100 visitors, you can then activate an AdWords campaign to show highly relevant messages (such as ads displaying services or offers) to people who’ve visited your website’s pages as they browse sites across the Google Display Network. Meaning, once someone has come to your website, the next time the visit another website using the Google Display Network in the geographical area that we have targeted, the ad will automatically enter into the bidding process for display. In other words, your ads will follow your site visitors as the surf the internet "remarketing" your company to them on numerous websites even after they leave your site.
Why Use Remarketing?
Remarketing allows you to stay in front of people who have already visited key pages on your website, giving you a powerful way to match the right people with the right message. Combining keyword campaigns (traditional adwords PPC) with remarketing, creates higher conversions for your campaigns overall. If you have keywords that have driven traffic to your website but not resulted in a conversion (a lead), the remarketing program will continue to display to them on the Google Display Network after they have left your website. Thus, allowing you to capture incremental conversions from a more qualified set of potential customers over the following month.
Think of remarketing as a sort insurance for your traditional ppc campaigns. It allows you to extend the reach of your PPC dollars to an additional network of websites, but only to those people who have shown an interest.
Does Retargeting Advertising Cost More?
Not for Footbridge Media clients. Upon signing up for Footbridge’s PPC Program, our artists will work with you to create the display ads necessary for remarketing (click here to learn more about Display Advertising). Our programmers will install the remarketing code on your website and as your website traffic rolls in, your remarketing list will grow along with it. All in all, remarketing is a power tool that will allow you to keep your company on the minds of website visitor that have already shown some interest, helping you convert them into actual leads.
How Do I Get Started?
Easy. Simply sign up by clicking below. Upon sign up, you will receive the Footbridge PPC Program start up package at the email you provide during the sign up process. Once we receive that package back from you, we will stat building your campaigns.
How Much Does it Cost?
The Footbridge PPC Program is only $225 per month and includes all of the services listed here. Plus, for a limited time the first month of service is only $49. As always with Footbridge, there are no contracts, no sign up fees and no campaign build out fees.