Contractor Marketing Solutions

Marketing is the lifeblood of your business. Without marketing there can be no prospects, no appointments and no projects. Marketing is what makes the register ring. In order to be truly successful in the new home construction business, you must be a marketing expert. You can be average at everything else, but if you use get marketing, you will make a ton of money.

The sad truth is that 90% of contractors do not understand basic new home construction marketing concepts. The average contractor looks at what others in the industry are doing, and copies it. That would work if the items copied were successful. But often times, the contractor marketing tools copied do not work.

So how do you avoid this trap?

Use proper contractor marketing tools. And the best ones are the most basic. One trick is to get ideas from other industries. What works elsewhere usually will work for contractor marketing as well.

Another trick is to test every contractor marketing tool you use. Test small to see if the tool actually works, then track your results. And keep tracking continuously.

Contractor Marketing Types

There are a few different types of marketing new home construction contractors use. The first is consumer marketing. This is directly aimed at attracting people in the market to get new clients. Contractor marketing tools for consumer marketing are: Direct marketing with letters and postcards, TV, Radio, and print ads.

The second type of contractor marketing is aimed at other businesses. Sub contractors and real estate companies are great sources of getting new clients. Referrals from other businesses are also great income producers.

Footbridge Media provides several marketing tools for New Home Builders.

Top marketing contractors know that you must always keep marketing. Even when you have more projects than you can handle. Because when you stop marketing, you stop adding to your pipeline, and eventually you will not have any clients nor projects. So always keep marketing.


Footbridge Media is your solution provider. We can provide your business with the marketing tools you need for success, from corporate identity, to advertising and marketing, to web development, through printing services, while meeting your objectives, schedule, and budget. Let us become your marketing arm and drive the business that you need.

What Our Clients Are Saying

Footbridge Media has been an amazing asset to my company. The monthly newsletter saves so much time and money. With just a few simple adjustments to personalize it my staff can have it ready to go to print. Keeping my company's name and logo consistently in front of past clients routinely results in referrals.

The website Footbridge launched for us has been our best marketing tool yet. While I admit I was skeptical at first; I wasn't sure we would really get everything we wanted in the website for the price we were quoted but we have received everything we were promised and more. The leads we get from the website are good, quality leads. Numerous clients have complimented us on the layout, quality, and professionalism of the site. I couldn't ask for more.

Not only do I find the products from Footbridge impeccable but the staff is absolutely outstanding! Any time we have a question, our marketing consultant is there for us. He knows who we are and what we're about. There's no time wasted trying to deal with a different representative every time you call. Anything we have asked of him has been handled immediately and directly. It has been a pleasure to spread the word about Footbridge Media to my contracting peers. Just knowing that Footbridge is going to treat them and their companies as well as they have treated me makes me proud to be able to share the information. Thanks Footbridge for all you've done and best of luck to you, and your growing business!" -Jim Faydenko, Remodeling Remedies

Speak To One Of Our Marketing Consultants

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