Footbridge Media Launches Google PPC Management Service
For many years now clients have been asking if we knew anyone who can do this for them. Over the years I have recommended a few, but over time I felt uncomfortable, not knowing if my clients were receiving the best ROI and service from these referrals or any other PPC management service. For the past 12 months, our consultants have been beta testing our own Google adwords campaigns with some of our clients, and we believe we now are able to offer this service to our clients with superior results.
Google+ Now Incorporated Into Search: What Are You Doing?
Google is going all-in with social, and you have to wonder how this will affect your home improvement business. In the past few months, I have warned that this day would be coming and have been encouraging our clients to create their own Google+ pages or join our social media management program. Google has deepened its commitment to mix personal content into its algorithmic search results early last year and now is incorporating its own social network to mingle with its algorithmic search results. The new “Search, plus Your World” feature looks through your Google+ profile for relevant things shared with you, things your friends shared, or other relevant pages and profiles, and integrates them into your search results even if they’re privately shared only with you.
Increasing Social Media Interaction with Contests
In our last blog post we discussed ROI within social media and what to actually use in tracking results in your social media management. Well, we will begin providing you with suggestions on how to encourage interaction which will help with your actual ROI (Return on Investment) when it comes to your social media campaigns. One marketing tool is to create contests. Much like a referral program, instituting contests forces integration, interest and participation with your home improvement company.
2011 Referral Reward Contest Winner Is?
We want to thank Jeremy Swanson of Lazer Electric for his constant support of our marketing program, and being the 2011 Referral Rewards Client of The Year. For winning this contest, Lazer Electric has received 2 full years of marketing service from Footbridge Media a savings of $3000 as well as a 1 year free of our social media management program!!!
Why Are Contractors So Obsessed With ROI In Social Media?
Since we launched our social media management program, I have been torn about the pricing, management and how to measure the success of the program for our clients. It is easier with our other programs, as I can tell how many leads are getting and what we are doing. This becomes difficult when it comes to social media. Through all my research, I have discovered there is no simple tool to measure ROI (Return on investment).
5 Things Every Contractor Should Do For 2012
As the last few days of 2011 come upon us, I am hoping that all of our clients as well as readers of our blog are ready for the 2012 season. As owner of a home improvement company, regardless if you are one-man handyman shop or a complete custom home builder, listed below are things you need to complete in order to compete in the 2012 market.
