Increase Your Response Rate With These Quick Postcard Tips
Postcards can be an effective and affordable part of your contractor marketing program. So don’t let a lack of writing experience stop you from using them.
Start with your audience. Make a list of the things that might be important to them. Then narrow it down to what you think is the most important element. Use that item for your headline and all throughout your copy. Remember you want to target your potential client base on an emotional level. People are not looking for “bathroom remodeling”, they are looking for “spa-like experience” when it comes to reading direct mail pieces.
Top Ten Contractor Door Hanger Marketing Tips
For most contractors door hanger marketing offers great value and potential when working within a job area, especially since it is an oft-ignored direct-marketing medium. It shouldn’t be! Door hangers are automatically set apart from other junk mail since they’re next to impossible to ignore, and they’re extremely cost effective to print and distribute, so it’s no wonder that door hangers often achieve a high response rate. When done correctly, door hanger marketing can quickly become a staple of any campaign strategy. Listed below are the top marketing ideas you need to focus on when handing out doorhangers.
Prospect Packets – What Are You Using?
Regardless if you just gave an estimate, or they have already purchased,
every potential client should be receiving some form of prospect packet.
Bananas And What They Have To Do With Contractor Marketing!
Ok. This article has nothing to do with bananas. It was more of an inside joke with our employees. But it does not make it any less important for contractors, and contractor marketing. Let me tell you about postcards, and postcard marketing. The postcard can be a very powerful marketing tool for contractors. Many of our clients use them throughout the year. The key is to set up the card to market effectively for you. Concentrate on a specific service or offer and not just your overall company.
Contractor Marketing To New Homeowners
One market that every contractor should be marketing to is the new homeowner. People who have just built or purchased a new home, are fully aware of the little nuances of their home. They may be new to the area, want to know a local plumber. They may have purchased the house with plans to remodel. Whatever the reason, you should be marketing to this group.
Are You Certified? EPA RRP Rule deadline 4/22
As part of the Lead Renovation, Repair and Painting Rule that will go into effect April 22, 2010, contractors leaving any traces of lead paint behind are subject to fines from the Environmental Protection Agency (EPA) for up to $37,500 per day, per violation. The law applies to all properties—commercial and residential—built before 1978 and includes renovations of six square feet per room on the interior and 20 square feet on the exterior.
