Bananas And What They Have To Do With Contractor Marketing!
Ok. This article has nothing to do with bananas. It was more of an inside joke with our employees. But it does not make it any less important for contractors, and contractor marketing. Let me tell you about postcards, and postcard marketing. The postcard can be a very powerful marketing tool for contractors. Many of our clients use them throughout the year. The key is to set up the card to market effectively for you. Concentrate on a specific service or offer and not just your overall company.
Contractor Marketing To New Homeowners
One market that every contractor should be marketing to is the new homeowner. People who have just built or purchased a new home, are fully aware of the little nuances of their home. They may be new to the area, want to know a local plumber. They may have purchased the house with plans to remodel. Whatever the reason, you should be marketing to this group.
Are You Certified? EPA RRP Rule deadline 4/22
As part of the Lead Renovation, Repair and Painting Rule that will go into effect April 22, 2010, contractors leaving any traces of lead paint behind are subject to fines from the Environmental Protection Agency (EPA) for up to $37,500 per day, per violation. The law applies to all properties—commercial and residential—built before 1978 and includes renovations of six square feet per room on the interior and 20 square feet on the exterior.
Go Green. Kill Yellow!
So as I was pulling out of the driveway today, I noticed once again, as I have for the past two weeks, that yellow bag jammed in the bushes at the end of the driveway. Which got me to thinking about all the businesses out there who spend $600, $800 or more to get their businesses listed there, and if yellow pages advertising is really a thing of the past.
A few years ago, I would have said if you were a service contractor, i.e. plumber, HVAC or electrician that having a yellow pages ad may still be beneficial. Not anymore. You no longer need yellow pages. Each year the yellow book companies continue to increase their costs, as readership continues to drop. There are more yellow books now then there were 15 years ago, so you have to advertise in all of them in order to target the same audience.
If you are able to get out of your Yellow Pages contractor do so today. Take the money from your Yellow Pages and move it to online marketing. Creating a good Pay Per Click Program would benefit you more in regards to your return on investment then yellow pages, and you would be able to modify, control and track your leads.
7 Ways to Grab People With A Postcard
Have If you’re reading this sentence, you’ve just supported the point I’m about to make. Direct mail postcards with numbered headlines offering solutions work!
Five Tips To Make Your Business Card Stand Out!
1 – Use Full Color Printing
In the old days full color printing (4 color printing) was extremely expensive. You could pay over $200 /1000 for high quality full color cards. Prices have dropped and you can now get beautiful full color cards printed for about the same price as a plain two color card.
