Creating The WOW Experience
Unfortunately, that’s not the norm in the home improvement industry. In fact, the norm is to make a lot of promises and then under-deliver. To do “just enough”. To cut corners. To be satisfied with “good enough”.
By doing the “little things”, you help to distinguish yourself from the rest of your competitors that can’t or won’t take those extra steps. What you are trying to do is exceed expectations.
Here are some ways you can do that:
After you’ve sold the job and included everything that’s going to be done on the signed contract, look for something extra you can do while you’re there (then tell the client that you did it). It doesn’t have to be big. Does their lamppost need painting? Something minor need to be repaired? You get the idea.
Don’t however, be so concerned about doing something extra that you don’t do the best possible job on what you’re contracted to do. It’s not enough to be good at what you do. To get tons of happy clients and tons of referrals
Why Service Plans Work For Every Contractor Type
Though service and maintenance programs are big in the HVAC and Plumbing industry, every contractor should be offering and utilizing a maintenance program. It is a perfect way to create residual income, keep your current clients aware of your services and keep your workers busy during any slow period. A service agreement allows you to generate a recurring revenue stream that helps your business grow.
One good example to use are deck builders. After every project is completed, offer the client the choice of three service/maintenance plans they would like to participate in. Explain the importance of deck maintenance and retaining the natural beauty of the wood. The three programs you can offer would be:
Basic – UV and water treatment application: You come back every six months to thoroughly clean the deck, and apply water and sun repellent. The client would be auto billed twice a year
30 Little Ways To Differentiate Your Business
I recently did a workshop for remodelers here in my home state of Michigan.
Everyone that turned out received a document titled:
“30 Little Ways to Differentiate Your Remodeling Business”
It’s all about how to:
- Differentiate You From Your Competition.
- Be Remarkable.
- “WOW” Your Clients.
- Build A Business You Are Proud Of.
I’d like to offer you Free Instant Access to this document – simply click here to receive it (a PDF document will open.)
Enjoy! And be sure to take note of the “P.S.” I have at the end of the document…
Is Your Presentation Book Up To Snuff?
Your presentation book is one of the most important tools that you should have in order to make a sale. When doing a presentation, albeit, an indoor air quality system or kitchen remodel, most homeowners will react better to visual aspects then your own words. Listed below are a few things that each and every presentation book should have:
1) Company Information - This includes associations, mottos, copies of insurance, business licenses, certifications, president bios, etc.
It’s not all about the money. Cliff Lee said so.
I’m a big baseball fan. In fact, I’m working right next to an autographed Alan Trammell jersey (Go Tigers!) as we speak. I played the sport growing up and have my 5-year-old into it as well… None of that soccer stuff for the Hunt boys.
The biggest free agent on the baseball market in 2010, Cliff Lee, turned down more money from the Yankees ($30 MILLION more!) and signed with a team he had briefly played with before, the Philadelphia Phillies.
When explaining his decision, Lee said:
“It’s plenty of money. When you hit a certain point, enough’s enough. It’s just a matter of where you’re comfortable, where you’re happy, where your family’s the most comfortable, what team gives you the best chance to win. That’s really it.” – Cliff Lee, 12/15/2010
Here’s what I learned from this and allow me to tie it to your Remodeling business…
The First Thing in Being A Contractor Is Dependability
Dependability is a rare quality. It is valuable because it is rare. Think of all the times you have been disappointed by lack of dependability, and you will find they are very frequent. I discovered this today when I had a doctor’s appointment, which was scheduled at 10am. When I got there, I waited 45 minutes before a nurse brought me from the waiting room to the patient room and then spent another 30 minutes waiting to actually see the doctor.
