Google Changes and How It Affects Contractors
In the past six months there has been many changes over at Google, including Google Places, Google Panda and their launch of their new social network Google+. As a home improvement contractor managing all these changes can be time consuming and overwhelming, so I just wanted to give some tidbits and updates on what you need to know without having to dredge through all the information you may be hearing.
Google Places: It appears that Google Places is in a constant state of flux. From deleting reviews, to as of today, eliminating descriptions it appears that Google is revamping their Places section to coincide with their new Google+ network, which I will discuss further. They have eliminated third party review snippets that used to exist. Instead there are links to review sites.
Footbridge Media Enters into Strategic Partnership With BuyMax Alliance
Footbridge Media, the leading online marketing firm for home improvement contractors, has entered into a strategic partnership agreement with BuyMax Alliance, LLC, the vendor management division of Clockwork Home Services. Clockwork is widely known for their marquee franchise brands as well as its affinity group Success Group International.
Building Your Testimonial List
Earlier I wrote about 3 rather quick things that you can do right now to help your business. One of those items was to get testimonials from previous customers for your potential customers to see. Let’s get into that a little bit more, but before I do, one quick thing. If you have testimonials already(in an email, on paper, in a Word Document, etc…) that are not displayed anywhere….get them on your website. It takes two minutes to get them up there or to send them off to your webmaster. Done. Now, read on to find out the importance of growing your testimonial list …
3 Things That You Can Do Right Now
A quick trip around the internet for ways to improve your marketing for your company can get your head spinning. Update this, sign up for that, send this out…I’m already exhausted. Ever hear the phrase “a little at a time”? 3-5 minutes in a day can sometimes go a long way. Here’s 3 things you can do RIGHT NOW to help connect to your customers in a personal and professional manner.
Free Webinar On Google Adwords
FREE Webinar for Contractors (Footbridge Media Clients Only) – Learn how to get more leads flowing into your business through Google Adwords Pay-Per-Click marketing. You can get near-instant access to more leads, customers and sales from people already searching for your services online. Learn how you can turn your “marketing faucet” on and off at will, and build a lead-generation asset that you own which can help you grow your business for years to come, even in a tough economy. Presenter: Seth Holdren, Google Adwords Certified Partner. Sign Up Today!!!>>
90 Marketing Pieces In 90 Days
Footbridge Media in the next few months will be providing 90 marketing pieces in 90 days for clients. Some pieces include postcards, brochures etc. We are asking clients to provide us some feedback on what they are looking for or in need of.
