2011 Referral Reward Contest Winner Is?
We want to thank Jeremy Swanson of Lazer Electric for his constant support of our marketing program, and being the 2011 Referral Rewards Client of The Year. For winning this contest, Lazer Electric has received 2 full years of marketing service from Footbridge Media a savings of $3000 as well as a 1 year free of our social media management program!!!
What Are You Doing To Create Word Of Mouth Referrals?
There is no arguing the fact that Word of Mouth marketing is one of the most powerful forms of marketing for any home improvement contractor.
Your contracting business can benefit significantly from positive Word Of Mouth marketing. Good work and craftsmanship is only one aspect of creating Word of Mouth leads, and it is important to understand why your clients are referring you. Listed below are just a few ideas that can help you increase your Word of Mouth referrals:
Who Should You Partner With?
The first step to forming a strategic alliance is to define who your “target market” is. Who in your area has tons of clients that most match the description of your ideal client?
Think about the other businesses your clients patronize – and which ones they don’t. For example, a good number of your clients might shop at a nearby golf supply store or moor their boats at local marina.
#1 Biggest Mistake Contractors Make
While most companies cite referrals as their most important source of business, ironically, most companies do nothing to stimulate or increase their flow of referrals. They simply sit back and wait for the phone to ring on its own. This has got to be one of my biggest pet peeves. When running a business, regardless if you are a contractor or not, your client base, is your best base when it comes to marketing.
2010 Referral Contest Winner
We want to thank Kevin Lawrence of Fresh Coat of Columbus for his constant support of our marketing program, and being the 2010 Referral Rewards Client of The Year. For winning this contest, Fresh Coat of Columbus has received 2 full years of marketing service from Footbridge Media a savings of $3000!!!
What Fresh Coat of Columbus Says About Footbridge Media
“Footbridge has done wonders for my on-line presence. My business went from the 7th to 8th page to the 1st page after Footbridge took control and created our webpage. I did a lot of research prior to choosing Footbridge Media. Others wanted $1000′s and a long term contract and money up front. I could not have chosen a better outfit to build our on line presence. Bottom line, FB does what they say and they do it at a very affordable price.” Kevin Lawrence, Fresh Coat Columbus
Getting Better, Qualified and More Effective Referrals
Like testimonials, contractors live and die by their referrals. For some, it’s the only marketing tool they really use to build their business. The problem, however, is most builders leave it up to their clients to “pass the word around”. They never know if their clients are passing the word around…to whom…and if the potential prospect will act on the referral.
