Google+ Now Incorporated Into Search: What Are You Doing?
Google is going all-in with social, and you have to wonder how this will affect your home improvement business. In the past few months, I have warned that this day would be coming and have been encouraging our clients to create their own Google+ pages or join our social media management program. Google has deepened its commitment to mix personal content into its algorithmic search results early last year and now is incorporating its own social network to mingle with its algorithmic search results. The new “Search, plus Your World” feature looks through your Google+ profile for relevant things shared with you, things your friends shared, or other relevant pages and profiles, and integrates them into your search results even if they’re privately shared only with you.
Google Panda and The Dance It is Doing On Your Website
There has been a lot of talk lately on forums and social media about Google’s Panda update and the ongoing changes to their algorithm. Many of our clients have contacted us about how their rankings have jumped or dropped almost on a daily basis.
While many of the discussions do have some validity, there is a lot of confusion on how certain sites are being affected. The main problem is that historically Google’s algorithm changes would occur at most every quarter, but the recent Panda has been almost changing on a weekly basis for the past six months or so. Why is this?
Google has implemented the human element into their own algorithm. A “human quality rater” that reviews and eyeballs hundreds of sites and actually gives them a rating based on criteria supplied by Google. Once this data is compiled, it is fed to the computer-side algorithm and now the computer will repeat the same rating as the human element.
What Is This Duplicated Content Everyone Is Talking About?
Over the past few weeks I have seen conversations about the “Dangers of Duplicated Content”. In order to fear duplicated content, one must understand what it actually means. In the most recent 2011 Google General Rating Guide, they mention that:
Get Your Content Out There
We’ve already explained on here that Content Is King, now we need to talk about how to get your content out there.
Have something to say? Get a blog. The quickest way to add content to your website is to write articles. Articles about your business, helpful tips for your readers, or maybe an explanation of a previous project for a customer. Whatever you have on your mind, get it out there. Give your website visitors something they can engage in.
Content Is King
Whatever you are selling, if it is lawn care services or new home construction, your website better have as much content has possible. This is because the Internet is the information superhighway and most people use it for information of some sort.
