If you are still struggling with leads and just not sure on what to do or try
this time around, here is a list to make sure that you have everything on the
list to create a marketing system that you can leave alone and not worry about.
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Create a testimonial packet |
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Develop a picture portfolio |
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New Business Cards |
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Join a professional trade organization, like NARI,
ACCA, ServiceRoundtable or NAHB |
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Create a Unique Selling Proposition |
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Send a Direct Mail Letter to past clients |
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Send a postcard to a target market |
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Create a new flyer |
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Seek out a Strategic Alliance |
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Call a successful contractor in another part of the
country and start an idea exchange. |
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Run a lead generation ad offering a free report. |
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Hire a telemarketer to follow up on your lead
generation marketing |
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Start a monthly client newsletter |
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Develop your “intro package” and new client welcome
kit. |
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Issue a press release to local media. |
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Offer to write an article for your local newspaper. |
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Create a never before, insane warranty and then brag
about it. |
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Make your own company presentation book. |
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Create new letterhead |
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Make a follow-up call to a client. |
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Determine company strengths and weaknesses by |
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Send out a client survey. |
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Shoot a home video of your nicest projects, and make
it into a marketing tool |
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Wash your truck - UPS washes their trucks every
single day. |
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Get company T-shirts printed |
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Plan an open house party |
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Host a client appreciation event |
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Institute client of the month or project of the
month award. Write about it in newsletter or your website |