What Are Reciprocal Links?

A reciprocal link is the internet link equivalent of "I'll scratch your back and you scratch mine".

A reciprocal link works by me saying that I will put up a link to your website so long as you put a link back to my website.

Of course, the search engines can spot reciprocal links pretty easily. Which has led some people to say that reciprocal links don't work any more.

Only the technicians at Google can tell you for sure whether this is the case.

My view is that since reciprocal aren't guaranteed to be given, the search engines will still give them some weight. But they almost certainly count one way links as being "better" than reciprocal links.

So if you can only get reciprocal links initially, go for them. Check the other site first to see that it is one you're happy to be associated with (but then you should be doing that anyway). Providing that's the case, go ahead and either request a reciprocal link or respond to a request that you've been sent.

At Footbridge Media, we suggest that you only reciprocate links with local businesses. This means other contractors and small businesses in your area. This way, you are not only doing it for the optimization of your website, but also visitors that go to the site will have every reason to go to yours, since you are both in the same geographical area.

Your assigned marketing consultant spends each month reciprocating links to your site on other national websites and directories, but only you know the companies in your area that you would like to reciprocate with.

One Way Links

The best way to have one links on other sites is through article submission. Writing an article will allow people to put your content on their site with a link to your website, without any reciprocating to be done. If you have an article, please contact your marketing consultant and will be able to handle the submission to other site.s