Have You Implemented EDDM Cards Into Your Marketing?
If you are a canvassing expert and cover your entire town or send high school kids to blanket the neighborhood where you are working or even use those fancy radius marketing tools, the U.S. Postal Service may have a more affordable solution for you. EDDM or Every Door Direct Mail is a new promotion rolled out by the US Postal Service that enables home improvement contractors to mail at an astounding 14.2 cents per postcard without even needing to have a mailing address.
With Every Door Direct Mail, you can reach homeowners in the area you want to work that matters most to your business: nearby neighborhoods. You don’t even need to know names or street addresses. You simply identify the neighborhoods you want to target, and your printed piece is delivered with the day’s mail to every address.
Top Ten Contractor Door Hanger Marketing Tips
For most contractors door hanger marketing offers great value and potential when working within a job area, especially since it is an oft-ignored direct-marketing medium. It shouldn’t be! Door hangers are automatically set apart from other junk mail since they’re next to impossible to ignore, and they’re extremely cost effective to print and distribute, so it’s no wonder that door hangers often achieve a high response rate. When done correctly, door hanger marketing can quickly become a staple of any campaign strategy. Listed below are the top marketing ideas you need to focus on when handing out doorhangers.
Contractor Marketing To New Homeowners
One market that every contractor should be marketing to is the new homeowner. People who have just built or purchased a new home, are fully aware of the little nuances of their home. They may be new to the area, want to know a local plumber. They may have purchased the house with plans to remodel. Whatever the reason, you should be marketing to this group.
