Social Media For The Anti-Social Contractor (Part II)
In yesterday’s post about managing your own social media, we discussed the 3-3-3 plan on what to post in the morning as your first post of the day. Today, we are going to discuss what the best options for the afternoon posts are. Of course, you can always stray away from this model, and it is sometimes strongly suggested, to post some interesting company news like:
- Client testimonials
- Employee birthdays
- Completed project photos
But of course, you do not have those every day, and you still need to post those 3 posts per day on your social media pages. Here are some ideas and links to use for your afternoon posts:
Recipes – Its afternoon and many people are already thinking about dinner. Post a recipe in the afternoon. Here are some sites that you can use, or even better post some of your employee’s favorite recipes and meals, or some local and regional dishes:
Remember: Always ask a question when posting on your social networks.
Prepare For The New Facebook Timeline
Example Cover Photo And Profile Picture
Back in September of last year, Facebook announced a new look to profiles. They called it “Timeline”. And now, the new Timeline layout is coming to Facebook Pages for businesses and brands on March 30th. Here’s a few things to prepare yourself and your business page for Timeline.
New Profile Picture Size And Cover Photo
In an effort to make a clean design, Facebook has changed the profile size to a square photo and they encourage this to be your logo. Something that is directly connected with your company that is recognizable immediately to your fans.
Getting Started On Using Pinterest For Business
Let me tell you of a social network this is blowing up right now and continues to grow every day. And when a website catches on like this, trends arise quickly. And one of these trends is home improvement.Pinterest is place where you can “pin” images you find on the web and set them in categories that are called “boards” that you set up. Many people are sharing ideas for new bathroom remodels, or kitchen renovations, or images of what they want their bedroom to look like in the future. This is a great opportunity for home construction contractors to jump in and join the conversation.
Here are some advice in getting into using Pinterest for your company.
Two Simple Facebook Marketing Tips
If you have friends and supporters of your company that have befriended you on your personal Facebook profile, you most likely have thought on how to get them to move over to your official company page. Here’s just two quick tips on letting them know about your Facebook page. Some of you have already been doing this, but for those that aren’t sure how to get the word out of your Facebook page, this is for you.
Why Are Contractors So Obsessed With ROI In Social Media?
Since we launched our social media management program, I have been torn about the pricing, management and how to measure the success of the program for our clients. It is easier with our other programs, as I can tell how many leads are getting and what we are doing. This becomes difficult when it comes to social media. Through all my research, I have discovered there is no simple tool to measure ROI (Return on investment).
5 Quick Social Media Tips Contractors Should Be Doing
As we continue to provide our social media program, I am always aware of other home improvement contractors who are managing their own social media presence and find it disconcerting on how it is being utilized. Some contractors understand that they “must” use social media, but seem to not understand “how” to use it properly.
