Increase Your Response Rate With These Quick Postcard Tips
By Aaron posted on October 10, 2011 - Category: Direct Mail
Postcards can be an effective and affordable part of your contractor marketing program. So don’t let a lack of writing experience stop you from using them.
Start with your audience. Make a list of the things that might be important to them. Then narrow it down to what you think is the most important element. Use that item for your headline and all throughout your copy. Remember you want to target your potential client base on an emotional level. People are not looking for “bathroom remodeling”, they are looking for “spa-like experience” when it comes to reading direct mail pieces.
Read More»
