Getting Better, Qualified and More Effective Referrals
By Aaron posted on February 12, 2010 - Category: Referral Marketing
Like testimonials, contractors live and die by their referrals. For some, it’s the only marketing tool they really use to build their business. The problem, however, is most builders leave it up to their clients to “pass the word around”. They never know if their clients are passing the word around…to whom…and if the potential prospect will act on the referral.
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