Getting Started On Using Pinterest For Business
Let me tell you of a social network this is blowing up right now and continues to grow every day. And when a website catches on like this, trends arise quickly. And one of these trends is home improvement.Pinterest is place where you can “pin” images you find on the web and set them in categories that are called “boards” that you set up. Many people are sharing ideas for new bathroom remodels, or kitchen renovations, or images of what they want their bedroom to look like in the future. This is a great opportunity for home construction contractors to jump in and join the conversation.
Here are some advice in getting into using Pinterest for your company.
Google Panda and The Dance It is Doing On Your Website
There has been a lot of talk lately on forums and social media about Google’s Panda update and the ongoing changes to their algorithm. Many of our clients have contacted us about how their rankings have jumped or dropped almost on a daily basis.
While many of the discussions do have some validity, there is a lot of confusion on how certain sites are being affected. The main problem is that historically Google’s algorithm changes would occur at most every quarter, but the recent Panda has been almost changing on a weekly basis for the past six months or so. Why is this?
Google has implemented the human element into their own algorithm. A “human quality rater” that reviews and eyeballs hundreds of sites and actually gives them a rating based on criteria supplied by Google. Once this data is compiled, it is fed to the computer-side algorithm and now the computer will repeat the same rating as the human element.
What Is This Duplicated Content Everyone Is Talking About?
Over the past few weeks I have seen conversations about the “Dangers of Duplicated Content”. In order to fear duplicated content, one must understand what it actually means. In the most recent 2011 Google General Rating Guide, they mention that:
Content Is King
Whatever you are selling, if it is lawn care services or new home construction, your website better have as much content has possible. This is because the Internet is the information superhighway and most people use it for information of some sort.
