Social Media For The Anti-Social Contractor (Part II)
In yesterday’s post about managing your own social media, we discussed the 3-3-3 plan on what to post in the morning as your first post of the day. Today, we are going to discuss what the best options for the afternoon posts are. Of course, you can always stray away from this model, and it is sometimes strongly suggested, to post some interesting company news like:
- Client testimonials
- Employee birthdays
- Completed project photos
But of course, you do not have those every day, and you still need to post those 3 posts per day on your social media pages. Here are some ideas and links to use for your afternoon posts:
Recipes – Its afternoon and many people are already thinking about dinner. Post a recipe in the afternoon. Here are some sites that you can use, or even better post some of your employee’s favorite recipes and meals, or some local and regional dishes:
Remember: Always ask a question when posting on your social networks.
Prepare For The New Facebook Timeline
Example Cover Photo And Profile Picture
Back in September of last year, Facebook announced a new look to profiles. They called it “Timeline”. And now, the new Timeline layout is coming to Facebook Pages for businesses and brands on March 30th. Here’s a few things to prepare yourself and your business page for Timeline.
New Profile Picture Size And Cover Photo
In an effort to make a clean design, Facebook has changed the profile size to a square photo and they encourage this to be your logo. Something that is directly connected with your company that is recognizable immediately to your fans.
Getting Started On Using Pinterest For Business
Let me tell you of a social network this is blowing up right now and continues to grow every day. And when a website catches on like this, trends arise quickly. And one of these trends is home improvement.Pinterest is place where you can “pin” images you find on the web and set them in categories that are called “boards” that you set up. Many people are sharing ideas for new bathroom remodels, or kitchen renovations, or images of what they want their bedroom to look like in the future. This is a great opportunity for home construction contractors to jump in and join the conversation.
Here are some advice in getting into using Pinterest for your company.
Two Simple Facebook Marketing Tips
If you have friends and supporters of your company that have befriended you on your personal Facebook profile, you most likely have thought on how to get them to move over to your official company page. Here’s just two quick tips on letting them know about your Facebook page. Some of you have already been doing this, but for those that aren’t sure how to get the word out of your Facebook page, this is for you.
Google+ Now Incorporated Into Search: What Are You Doing?
Google is going all-in with social, and you have to wonder how this will affect your home improvement business. In the past few months, I have warned that this day would be coming and have been encouraging our clients to create their own Google+ pages or join our social media management program. Google has deepened its commitment to mix personal content into its algorithmic search results early last year and now is incorporating its own social network to mingle with its algorithmic search results. The new “Search, plus Your World” feature looks through your Google+ profile for relevant things shared with you, things your friends shared, or other relevant pages and profiles, and integrates them into your search results even if they’re privately shared only with you.
Increasing Social Media Interaction with Contests
In our last blog post we discussed ROI within social media and what to actually use in tracking results in your social media management. Well, we will begin providing you with suggestions on how to encourage interaction which will help with your actual ROI (Return on Investment) when it comes to your social media campaigns. One marketing tool is to create contests. Much like a referral program, instituting contests forces integration, interest and participation with your home improvement company.
