Social Media For The Anti-Social Contractor: Part IV – Who Is Managing This Ship?
When it comes to social media management, it is very important to have one person in the office manage the overall management of your social media. That is not to say to have everyone contribute, but one individual should manage the overall of your social media strategy. Find someone in your office that is:
- Already using social media on a daily basis. You know the person. That person that posts their kids photos, comments on every news article and TV show.
- They should have a positive and optimistic personality
- Have 30 minutes or more a day to dedicate to your social media program
- Have complete understanding of your company missions, services, products and customer service procedures
The person who manages your social media does not have to be the owner of the company, or head of marketing, but they should be someone you can trust. They should be able to engage with people who post on your social media sites, as well as contribute to local pages and provide responses on their pages in order to generate interaction.
Social Media For The Anti-Social Contractor (Part III) – Keep It Local
Well after laying out the morning and afternoon posts of our 3-3-3 plan in social media management for home improvement contractors, it is now time to discuss the last post of the day. Remember when it comes to social media posting, the most important aspect is to always ask a question about the post. The only way you will see success in your social media is to create activity and engage your clients and soon-to-be clients.
One major importance to social media, much like every other online marketing activity is to keep your marketing local. The first thing you do when you create your Facebook and Google+ pages is to simply begin following other local businesses. These can include other home improvement contractors, restaurants, accountants, realtors, theme parks, etc. This will help, not only with engagement but can increase the number of followers of your page. For your afternoon post try to post something local
Prepare For The New Facebook Timeline
Example Cover Photo And Profile Picture
Back in September of last year, Facebook announced a new look to profiles. They called it “Timeline”. And now, the new Timeline layout is coming to Facebook Pages for businesses and brands on March 30th. Here’s a few things to prepare yourself and your business page for Timeline.
New Profile Picture Size And Cover Photo
In an effort to make a clean design, Facebook has changed the profile size to a square photo and they encourage this to be your logo. Something that is directly connected with your company that is recognizable immediately to your fans.
Footbridge Media Launches Social Media Management Solution For Home Improvement Contractors
Footbridge Media, the leading online marketing firm for home improvement contractors, has decided today to launch their Social Media Management program for clients in good standing. Today marks an unprecedented day for home improvement contractors who want a simple, effective and affordable way to connect with home owners and clients in their local area.
