12 Reasons You Should Be Involved in Social Media
I know the battle that as a home improvement contractor you may have with getting involved with social media, but regardless if you use our social media management program, or do it yourself, here are just a few reasons you should be doing social media on a daily basis. If you need assistance, simply go back to our 3-3 Plan series, which will help you as well. Listed below are the reasons your home improvement company, regardless if you are a plumber or a custom home builder, why you should be doing social media every day:
1) By communicating with your customers on a daily basis you are showing that you care about them
2) Awareness! Staying in touch with your clients is important
3) Your company can benefit from establishing an open forum for customer feedback
4) Communication! Tell your clients your message, your services, advice them about home improvements, announce changes and display latest projects
5) You know that your existing clients are more likely to use you again and refer other people
6) Feature one of your clients or a successful project or testimonial. This shows gratitude for having such wonderful customers and how well your services fulfill their needs
7) Distinguishing your business from your competitors is beneficial
8) It is beneficial to be seen as an expert in your industry
9) Educated and informed customers make better customers
10) Periodically advertise a promotion or special on your social media pages
11) Retention! Through social media, your clients are reminded to purchase your services again in the future
12) Promote and highlight your referral program
So make sure that throughout this year that your marketing plan consists of something that deals with social media and you will see the benefits for your company.
Prepare For The New Facebook Timeline
Example Cover Photo And Profile Picture
Back in September of last year, Facebook announced a new look to profiles. They called it “Timeline”. And now, the new Timeline layout is coming to Facebook Pages for businesses and brands on March 30th. Here’s a few things to prepare yourself and your business page for Timeline.
New Profile Picture Size And Cover Photo
In an effort to make a clean design, Facebook has changed the profile size to a square photo and they encourage this to be your logo. Something that is directly connected with your company that is recognizable immediately to your fans.
Two Simple Facebook Marketing Tips
If you have friends and supporters of your company that have befriended you on your personal Facebook profile, you most likely have thought on how to get them to move over to your official company page. Here’s just two quick tips on letting them know about your Facebook page. Some of you have already been doing this, but for those that aren’t sure how to get the word out of your Facebook page, this is for you.
A Response Is Worth More Than You May Know
I cannot shout loud enough the benefits of responding to everything. If it’s an article you write for your blog, and someone leaves a comment, respond to that. Someone @replied to you on twitter? Respond. Emails that need to be dealt with, respond. There is something to be said about time management, but I’ll talk about that in the future.
Let’s take a look at some twitter statistics, shall we?
According to “Useful Social Media“, over 58% of people who have tweeted about a bad experience regarding a certain business have never received a response from that company they mentioned. But the majority of those people expect a response…..and what happens to their attitude towards that company if there is no response?
Social Media Management For Contractors
For some time I have been hesitant about contractor’s outsourcing their social media services. It has always been my belief that social media is a direct connection to your clients and should be handled directly on what you are doing on a daily basis. What projects you are working on, testimonials, your local information. Also the thought of “How often do I want to hear from my plumber” keeps coming in my mind.
