The Importance of a USP
By Aaron posted on February 17, 2010 - Category: Online Marketing
Your unique selling proposition is a precise statement of why your company is special.
Can you answer the following three questions?
1. What differentiates you and your company from your competitors?
2. Why should I choose to do business with you instead of your competitors?
3. Is contracting with you the clear, inarguably, best choice?
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