Creating The WOW Experience
Unfortunately, that’s not the norm in the home improvement industry. In fact, the norm is to make a lot of promises and then under-deliver. To do “just enough”. To cut corners. To be satisfied with “good enough”.
By doing the “little things”, you help to distinguish yourself from the rest of your competitors that can’t or won’t take those extra steps. What you are trying to do is exceed expectations.
Here are some ways you can do that:
After you’ve sold the job and included everything that’s going to be done on the signed contract, look for something extra you can do while you’re there (then tell the client that you did it). It doesn’t have to be big. Does their lamppost need painting? Something minor need to be repaired? You get the idea.
Don’t however, be so concerned about doing something extra that you don’t do the best possible job on what you’re contracted to do. It’s not enough to be good at what you do. To get tons of happy clients and tons of referrals
