Marketing For HVAC Contractors
Marketing is the lifeblood of your business. Without marketing there can
be no prospects, no appointments and no projects. Marketing is what makes
the register ring. In order to be truly successful in the HVAC business, you
must be a marketing expert. You can be average at everything else, but if
you use get marketing, you will make a ton of money.
The sad truth is that 90% of HVAC contractors do not understand basic HVAC
marketing concepts. The average HVAC contractor looks at what others in the
industry are doing, and copies it. That would work if the items copied were
successful. But often times, the HVAC marketing tools copied do not work.
So how do you avoid this trap?
Use proper HVAC marketing tools. And the best ones are the most basic. One
trick is to get ideas from other industries. What works elsewhere usually will
work for plumbers marketing as well.
Another trick is to test every HVAC marketing tool you use. Test small to see if
the tool actually works, then track your results. And keep tracking
continuously.
HVAC Marketing Types
There are a few different types of marketing HVAC contractors use. The first
is consumer marketing. This is directly aimed at attracting people in the market
to get new clients. HVAC marketing tools for consumer marketing are: Direct
marketing with letters and postcards, TV, Radio, and print ads.
The second type of HVAC marketing is aimed at other businesses. Home Builders
and construction companies are great sources of getting new clients. Referrals
from other businesses are also great income producers.
Footbridge Media provides several marketing tools for HVAC Contractors.
Top marketing
HVAC
contractors know that you must always keep marketing. Even when
you have more projects than you can handle. Because when you stop marketing, you
stop adding to your pipeline, and eventually you will not have any clients nor
projects. So always keep marketing.
Footbridge Media is your solution provider.
We can provide your business with the marketing tools you need for success, from
corporate identity, to advertising and marketing, to web development, through
printing services, while meeting your objectives, schedule, and budget. Let us
become your marketing arm and drive the business that you need.
View Some of our HVAC Client Sites
What Other HVAC Contractors Are Saying About Us!
"We were with on-line access for several years prior and never had very good
results. I also didn’t find the extra time to make changes and wanted a company
who could perform quickly and accurately. We have found the answer with
Footbridge and our marketing consultant. We decided in December 06 to make a
change based on a conversation with Joe Crisara of
Contractorselling.com to have a
friendlier site that calls for action. Within 2 weeks of contacting Footbridge
Media, we were live with only a couple of small changes. In less then 1 month we
are on the 1st page when you do a Google search for San Diego heating. I would
have paid a lot of money to have web advertising for this which was FREE. Anyone
who needs a referral for this GREAT Company can call me any time." - Jeff
Morey, Morey Plumbing, Heating & Cooling,
Inc. (Read
More Client Comments)
View HVAC Client Websites
|
