Marketing For Landscapers and Landscape Companies
Marketing is the lifeblood of your business. Without marketing there can be no prospects, no appointments and no projects. Marketing is what makes the register ring. In order to be truly successful in the remodeling business, you must be a marketing expert. You can be average at everything else, but if you use marketing, you will make a ton of money.
The sad truth is that 90% of landscapers do not understand landscaping marketing. The average landscaping company looks at what others in the industry are doing, and copies it. That would work if the items copied were successful. But often times, randomly applied attempts at landscaper marketing does not work.
So how do you avoid this trap?
Use proper landscapers marketing methods. One trick is to get ideas from other industries. What works elsewhere usually will work for landscaper marketing as well.
Another trick is to test every landscapers marketing tool you use. Test small to see if the tool actually works, then track your results. And keep tracking continuously.
Landscaper Marketing Types
There are a few different types of marketing landscapers use. The first is consumer marketing. This is directly aimed at attracting people in the market to get new clients. Popular landscaper marketing avenues for consumer marketing are: Direct marketing with letters and postcards, TV, Radio, and print ads.
The second type of marketing for landscapers is aimed at other businesses. Home Builders and construction companies are great sources of getting new clients. Referrals from other businesses are also great income producers.
Footbridge Media provides several marketing concepts for landscaping companies
Top landscapers know that you must always keep marketing. Even when you have more projects than you can handle. Because when you stop marketing, you stop adding to your pipeline, and eventually you will not have any clients nor projects. So always keep marketing.
Footbridge Media is your solution provider. We can provide your business with the marketing methods you need for success, from corporate identity, to advertising and marketing, to web development, through printing services, while meeting your objectives, schedule, and budget. Let us become your marketing arm and drive the business that you need.
Experienced Landscaper Marketing Professionals
To succeed as a landscaping organization today, you need to keep one foot firmly planted in the soil and another in your company’s online marketing.
Online marketing is about the various ways that you and your prospective clients can communicate – That includes your website, online reviews, social media presence, email marketing services, and even paid advertising like Google PPC or Facebook Ads. As a business today, having a website is about as necessary for your success as a business as owning a shovel is necessary for your success in your area of expertise.
As a landscaping professional, your life and your career are firmly rooted to the land. You pay your bills and feed your family by being more connected to the natural world than any other kind of home improvement specialist. To you, the natural world is your livelihood. But times are changing.
If you haven’t made the leap and developed a strong online presence, then you need to contact the marketing experts at Footbridge Media. We’ll write and build a website for you, and we’ll optimize that website to ensure that customers can find you easily and frequently – all as part of our online marketing program.
Understanding The Marketing Needs of Your Landscaping Business
With a strong online marketing presence, you can quickly and effortlessly keep up with the changing tastes. There are, of course, message boards and Facebook pages where customers can post this information. But if you want to develop a stronger relationship with your clientele while also understanding what they’re looking for from their lawn or landscaping professional right now, you can provide them with an easy way to contact you.
Your customers’ needs fluctuate every day, and as you work with shovels and tillers and grass seed, you can’t possibly know what the landscape clientele is wanting at any given minute. Maybe you have a good general idea of what folks are looking for because of your daily one-on-one interactions with them, but we live in impatient times. The best way to do that is with a website that provides ample opportunity for prospective clients to reach out to you online or over the phone. We’ll provide you with a top-quality, custom-made website that features a “contact us” page so that your customers always have a way to let you know what you can do to provide them with superior landscaping service.
The Importance of Seasonal Landscaper Marketing
In the landscaping business, your work is dependent on mother nature and the seasons. People have completely different needs depending on the time of year. Services that someone wants in the spring will be completely different from what they will want in the fall, and when that change of need occurs, you need to be ready to give the customers what they want.
A website provides you with a great means to do just that. If you took the old-fashioned way of marketing yourself — using the phonebook — you won’t be able to update your ad and reflecting your ability to change with the times. With a website, though, all it takes it a quick-write up letting customers know what landscaping services and specials you are offering in that moment. Then with the click of a mouse, boom! Your customers can enjoy the convenience of knowing that you are the right fit for them.
As part of our landscaper marketing services, you won’t have to worry about writing entire pages of web content at the end of a long work day. Just let us know that you need a page advertising whatever service you want to highlight, and we’ll handle the legwork for you. We have a team of writers on staff who will draft you a page that uses industry terms to optimize your search results while also being a great resource to create a beautiful, easy-to-navigate page that will be a breeze for your customers to search through.
Build Your Presence As A Landscaping Company With More Customer Reviews
When it comes to a home or business owner’s lawn or landscaping, they don’t want to risk it all on company that no one has ever worked with before. They want to know exactly what kind of service and final result they can expect from your landscaping services. Times are hard, and money’s not always overflowing from everyone’s pockets, so when someone decides they want their lawn redone, they want to know that they’re hiring the right landscapers in town for the job.
And with reviews, you can let people know that you ARE the best landscaping business in town. Think about it: If you plan to buy anything online, don’t you find out what other customers are saying about that product? In your own online buying experience, you’ve likely judged a product or service based on reviews – a series of negative reviews can deter you from buying that product, just as many positive reviews can convince you to buy it.
Well, the same is certainly true for your business If you want to convince customers that you are the most qualified landscapers for them, then you need to allow them access to other customers’ reviews. And the fastest way to do this is by offering a “reviews” section on your website – as curated by our account managers on your behalf.
Preparing For The Future Of Your Landscaper Marketing Needs
As stated above, people seldom go to the phonebook for services anymore. Nowadays, people are more impatient. More and more, people rely on online resources to quickly make unfamiliar territory more understandable.
Don’t let your company fall behind on the times. That’s how you lose clients, and that’s how you lose your business. The right landscaper marketing tactics and practices can help your business to blossom, get a strong, active online presence.
And let us be the company you go to to provide you with that website. With our experienced teams, we can provide you with a website that is optimized to increase search results for you, providing you with a greater online presence and more chances to attract new clients and keep yourself in old clients’ awareness. Th web makes the world smaller and more connected. It makes information available at the click of a button. With the prevalence of smartphones these days, anyone can have just about any information out there right in the palm of their hand. And if you have an online presence, you’ll be right in the world’s hands.
Grow Your Landscaper Marketing With Footbridge Media
Your job is to provide people with beautiful gardens. Our job is to let people know that you are out there ready to give them a beautiful garden. Together, we can ensure that everyone within your realm of work will receive the highest quality landscaping work possible.
Sign up today for a great, custom-built website that’s optimized to garner you the highest number of page hits possible.