Marketing For Landscapers and Landscape Companies
Marketing is the lifeblood of your business. Without marketing there can be no prospects, no appointments and no projects. Marketing is what makes the register ring. In order to be truly successful in the remodeling business, you must be a marketing expert. You can be average at everything else, but if you use marketing, you will make a ton of money.
The sad truth is that 90% of landscapers do not understand basic landscaping marketing concepts. The average landscaper looks at what others in the industry are doing, and copies it. That would work if the items copied were successful. But often times, the landscapers marketing tools copied do not work.
So how do you avoid this trap?
Use proper landscapers marketing tools. And the best ones are the most basic. One trick is to get ideas from other industries. What works elsewhere usually will work for landscapers marketing as well.
Another trick is to test every landscapers marketing tool you use. Test small to see if the tool actually works, then track your results. And keep tracking continuously.
Landscaper Marketing Types
There are a few different types of marketing landscapers use. The first is consumer marketing. This is directly aimed at attracting people in the market to get new clients. Remodeler marketing tools for consumer marketing are: Direct marketing with letters and postcards, TV, Radio, and print ads.
The second type of landscapers marketing is aimed at other businesses. Home Builders and construction companies are great sources of getting new clients. Referrals from other businesses are also great income producers.
Footbridge Media provides several marketing tools for landscapers
Top landscapers know that you must always keep marketing. Even when you have more projects than you can handle. Because when you stop marketing, you stop adding to your pipeline, and eventually you will not have any clients nor projects. So always keep marketing.
Footbridge Media is your solution provider. We can provide your business with the marketing tools you need for success, from corporate identity, to advertising and marketing, to web development, through printing services, while meeting your objectives, schedule, and budget. Let us become your marketing arm and drive the business that you need.