Marketing For Painting Contractors and House Painters
Marketing
is the lifeblood of your business. Without marketing there can be no
prospects, no appointments and no projects. Marketing is what makes the
register ring. In order to be truly successful in the residential painting
business, you must be a marketing expert. You can be average at everything
else, but if you use get marketing, you will make a ton of money.
The sad truth is that 90% of
residential painters do not understand basic painter marketing concepts.
The average residential painter looks at what others in the industry are
doing, and copies it. That would work if the items copied were successful.
But often times, the painter marketing tools copied do not work.
So how do you avoid this trap?
Use proper painter marketing tools. And the best ones are the most basic.
One trick is to get ideas from other industries. What works elsewhere
usually will work for painter marketing as well.
Another trick is to test every painter marketing tool you use. Test small to
see if the tool actually works, then track your results. And keep tracking
continuously.
Painter Marketing Types
There are a few different types of marketing painters use. The first is
consumer marketing. This is directly aimed at attracting people in the
market to get new clients. painter marketing tools for consumer marketing
are: Direct marketing with letters and postcards, TV, Radio, and print ads.
The second type of painter marketing is aimed at other businesses. Home
Builders and construction companies are great sources of getting new
clients. Referrals from other businesses are also great income producers.
Footbridge Media provides several marketing tools for residential
painters.
Top marketing painters know that you must always keep marketing. Even
when you have more projects than you can handle. Because when you stop
marketing, you stop adding to your pipeline, and eventually you will not
have any clients nor projects. So always keep marketing.
Footbridge Media is your solution provider.
We can provide your business with the marketing tools you need for
success, from corporate identity, to advertising and marketing, to web
development, through printing services, while meeting your objectives,
schedule, and budget. Let us become your marketing arm and drive the
business that you need.
What Other Painting Companies Are Saying!
"I just wanted to thank you for all the
work you have performed for my company last year. After doing a web ranking
search of where the site you built is coming in at, I can't tell you how
pleased I am of the results. We consistently have been getting good leads
from the site and it has been a great selling tool for our company. Also I
appreciate that you only market for one contractor in a given area and that
you called to ask, given the other contractor and my overlapping areas.
Loyalty and great performance from you and Footbridge is so appreciated and
has earned my business and any referrals I can give. I look forward to
having you and your company continue to help grow my business and hope you
great success in this coming year." - Sean Kennedy,
Kennedy Painting
View some of our painting contractor
websites
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