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Marketing For Plumbers and Plumbing Contractors

marketing for plumbers and plumbing contractorsMarketing is the lifeblood of your business. Without marketing there can be no prospects, no appointments and no projects. Marketing is what makes the register ring. In order to be truly successful in the plumbing business, you must be a marketing expert. You can be average at everything else, but if you use get marketing, you will make a ton of money.

The sad truth is that 90% of plumbers do not understand basic plumbing marketing concepts. The average plumber looks at what others in the industry are doing, and copies it. That would work if the items copied were successful. But often times, the plumber marketing tools copied do not work.

So how do you avoid this trap?

Use proper plumber marketing tools. And the best ones are the most basic. One trick is to get ideas from other industries. What works elsewhere usually will work for plumbers marketing as well.

Another trick is to test every plumber marketing tool you use. Test small to see if the tool actually works, then track your results. And keep tracking continuously.

Plumber Marketing Types

There are a few different types of marketing plumbers use. The first is consumer marketing. This is directly aimed at attracting people in the market to get new clients. Plumber marketing tools for consumer marketing are: Direct marketing with letters and postcards, TV, Radio, and print ads.

The second type of plumber marketing is aimed at other businesses. Home Builders and construction companies are great sources of getting new clients. Referrals from other businesses are also great income producers.

Footbridge Media provides several marketing tools for plumbers

Top marketing plumbers know that you must always keep marketing. Even when you have more projects than you can handle. Because when you stop marketing, you stop adding to your pipeline, and eventually you will not have any clients nor projects. So always keep marketing.
 

Footbridge Media is your solution provider. We can provide your business with the marketing tools you need for success, from corporate identity, to advertising and marketing, to web development, through printing services, while meeting your objectives, schedule, and budget. Let us become your marketing arm and drive the business that you need.

What Our Clients Are Saying!

"We were with on-line access for several years prior and never had very good results. I also didn’t find the extra time to make changes and wanted a company who could perform quickly and accurately. We have found the answer with Footbridge and our marketing consultant. We decided in December 06 to make a change based on a conversation with Joe Crisara of Contractorselling.com to have a friendlier site that calls for action. Within 2 weeks of contacting Footbridge Media, we were live with only a couple of small changes. In less then 1 month we are on the 1st page when you do a Google search for San Diego heating. I would have paid a lot of money to have web advertising for this which was FREE. Anyone who needs a referral for this GREAT Company can call me any time." - Jeff Morey, Morey Plumbing, Heating & Cooling, Inc. (READ MORE CLIENT COMMENTS)

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"We were very busy during the hot spell. What has worked really well is the internet. The most people tell us they found us on the web. More than any advertising at all!" - Thomas Hack, A Custom Heating and Cooling

"Since you reworked my web site and optimized it for the search engines I have gotten 4 new commercial bid opportunities (1 from a franchise company from out of state) because I was the first (and most professional looking) local contractor on both the Google and Yahoo search engines. I even picked up a bid from the State of Missouri. It is amazing to me how quickly you got my site to the top of the search engines. This is exactly what I was hoping for and was definitely money well spent." Jesse Kirchhoff, Handyman Solutions

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