October, 2012Archive for
Yes it is that time of year, and if you haven’t read our piece on holiday marketing, then you better get started soon. Displayed below is a recent holiday marketing piece for remodeling contractors. If you are in need of any holiday marketing solutions please feel free to check out our Holiday Marketing For Contractors site.
I have always been a strong component in consumer education and home improvement contractors educating homeowners on their services and products.
And at Footbridge Media we have always believed that “Content is King”… So one marketing idea, by providing good content to your site is to outline your company process.
From the moment a customer calls you to when a project is completed. You should be able to have a detailed list that you can provide to your customers and will educate potential customers on your give process.
Your website should be able to educate your potential customer on your complete process right before they contact you. This way they know what to expect when dealing with your company. For example a good process will start with when they call and schedule the estimate or consultation. And finish when you provide them a feedback form. More Information »
Recently I have noticed that certain companies have gone out of their way to change their company name. Which reminds me of my love of Shakespeare:
“What’s in a name? That which we call a rose
By any other name would smell as sweet.”
Why would a business change their company name when they already have an established brand? Changing your business name requires a lot of work, including changes to your website, brochures, business cards, etc.
I can understand when one company takes over another, you either have to settle on one of the old names, combine the two, or think up a new name. I can also see if you name your company using a local flare, but then begin to service nationally, you should change your name. Yet, why would a company change its name if there has been years and years of branding. For example, ServiceMagic, a company many of you are familiar with has recently changed its name to HomeAdvisor.