December, 2012Archive for

Marketing Tips For 2013

As we tick down the last moments of 2012, I’d like to take a moment on behalf of all of us at Footbridge Media to wish you a happy, healthy, and prosperous 2013! We’ve put together a few tips that can help your business to continue to grow in the future.


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Asking For The Review: Tips & Tricks

You are an expert with a hammer, a painting pro, or a renovation renaissance man. You’re fearless when it comes to your work, why not be fearless when it comes to your reviews?

At first, it may feel awkward to ask a client for a review for your services. Keep in mind that you’re not asking them to do anything too difficult. They’ve already reviewed your services in their head, you’re just asking them to share. You’ll find in some situations, clients are actually happy to give you a review. Especially if your customer had a great experience with you and your company, they’ll have no problem helping you and your company out as way to return the favor. But what happens if you have a client that isn’t happy with you…

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Mobile Devices & Marketing: Part II – Using Your Client’s Mobile Device

Using Your CLIENT’S Smartphone To Your Advantage – Location Aware Search

As smartphones get…well…smarter, they begin to unlock interesting, new ways for people to access information. A great example of this is location aware searching. While this has been around for quite a while on laptops and computers, recent releases from smartphone companies have upped the ante a bit. Now more than ever, it is vitally important to watch your reviews and have updated contact information.

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Project Photos That Should NEVER Be Used

Don’t waste your time taking project photos that will either never be used by a sensible designer or at the least never should be used.  It’s not so much that project photos are a waste, the problem is that 75% of project photos taken on the job are useless and do not benefit your marketing promotions in a favorable way, whether it be online or offline.

Ultimately, customers are not interested in seeing mid-construction photos that give the appearance of a sheetrock bomb going off in their kitchen.  A good honest before photo and a CLEAN (this means, no half used paint buckets, no scrap wood or tools on the counter – just clean & professional ) after shot.  If you can’t look at a photo and say, “That would impress me” then keep taking them until you can. Pictures can be worth a thousand words, let’s just make sure that your pictures leave potential clients with the right kind of words.

As someone who has designed well over 500+ websites and numerous direct marketing pieces, I can say that one or two quality, high resolution images that are unique to your industry are a treasure and will help improve your overall marketing presence a 1,000 times more than 147 images that do your company no justice.

So where do you go from here now that you’ve discovered that your priceless collection of project photos may not be so priceless? I get it, you’re not a photographer. So, perhaps a few quick tips will clear this all up and set you on the road to success.

First, let’s start with lighting. If the lighting for a potential photo is poor, try getting a mobile floodlight or even a flash light to brighten up the colors and detail. Don’t move! Blurry photos produce nothing but headaches. Remove any materials, tools, dirty towels, water bottles etc. from the target area. Imagine Architectural Digest or some such magazine to get your minds eye in the right frame of mind. Think of the service that you want to promote with the photo that you about to take before you take it. Is it crown molding? Then, take a clean somewhat closer picture to highlight the quality of our work. Are you promoting landscaping? Then, remove the bouncy ball and garbage can from the front lawn before taking the picture. Finally, remember that designers can always shrink down larger photos but we cannot blow them up very much, so try taking higher quality photos if at all possible.