December, 2013Archive for
It’s that time of year again. Time to take a look back at 2013, review your victories and losses, and regroup for an even better year. On behalf all the entire team here at Footbridge Media, we wish you a successful 2014 and a happy New Year!
But before we pop the champagne and sing Auld Lang Syne, let’s get our New Year’s Eve marketing resolutions set for the coming year.
The last turn of the wrench and fall of the hammer may mark the end of one transaction, but it’s not the end of that client. Even when the job is done, that client remains a wealth of information, referral business, and continuing business. It’s important to not let your past client list gather dust. Believers of the Pareto principle, also known as the 80-20 rule, know that 80% of your sales come from 20% of your clients. So while getting new customers is always important, the cultivation of previous leads who already have had positive encounters with you should not be ignored. More Information »